American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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Case 14: AMR - American Airlines VALUATION: VALUING A CORPORATE BOND ISSUE AMR is the parent company of American Airlines. In addition to its primary subsidiary‚ AMR also operates several airline support companies such as the SABRE group (reservations)‚ the Management Services Group‚ and American Eagle (a regional carrier). American Airlines is currently considering the issuance of a series of $1‚000 par bonds. The coupon rate offered‚ based on current market interest rates and the Standard
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Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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Operations Management Research in Cosmos Holidays Organization Executive Summary Operations management is certainly not an easy task at the same time not an impossible one. Some of the organizations manage their operations exceptionally while some mismanage. In most of the organizations some of its operations are good while some of them are bad. This paper reveals the operations management in Cosmos Holidays Organization. The operational areas in which the organization is good and the ones that
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Strategically‚ operations management involves the long-term planning and structuring of work. Indeed‚ the task of operations strategy is to design the operating system‚ which is the joint configuration of resources and processes‚ such that its resulting competencies are aligned with the organization’s desired competitive position. In other words‚ operations strategy focuses on how to best enable and implement the organization’s strategy. (For for-profit organizations‚ “best” can be measured as maximizing
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Introduction to Operations Management Learning Objectives * Define the term operations management * Identify the three major functional areas of organizations and describe how they interrelate * Compare and contrast service and manufacturing operations * Describe the operations function and the nature of the operations manager’s job * Differentiate between design and operation of production systems * Describe the key aspects of operations management
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Chapter 1 Operations and productivity 1. Why should one study operations management? We study OM for four reasons. We study how people organize themselves for productive enterprise. We study OM because we want to know how goods and services are produced. We study OM to understand what operations managers do. We study OM because it is such a costly part of an organization. Productivity can be measured in a variety of ways‚ such as by labor‚ capital‚ energy‚ material usage‚ and so on. At Modern
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The Encyclopedia of Operations Management Terms by Professor Arthur V. Hill Curtis L. Carlson School of Management 321-19th Avenue South University of Minnesota Minneapolis‚ MN 55455-0413 USA ahill@umn.edu Revised July 20‚ 2003 P O M S Production Operations Management Society The electronic version of this encyclopedia is distributed free of charge by the Production Operations Management Society (POMS) under the conditions that (1) you send corrections and additions to ahill@umn.edu
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Chapter 01 OPERATIONS MANAGEMENT: as a competitive weapon mks mks@mdi.ac.in http://mks507.vistapanel.net Prof. (Dr.) Manoj K Srivastava Operations Management Area 1. The Systems Approach C O N T E N T S 2. 3. OM Definition Ten Critical Decisions 4. 5. The Cases 4V Typology of Operations 6. 7. Productivity Competitiveness 8. 9. Manufacturing Vs. Service? The History 10. The Future 1 Systems Approach Systems Approach Reduce waste…or
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Question 1 DEFINE OPERATIONS MANAGEMENT AND DISCUSS ITS ESSENTIAL FEATURES AND THE IMPORTANCE/BENEFITS OF OPERATION PRIORITIES Introduction: Every organization is in business because it has products‚ services and in some cases a combination of the two (i.e. product and service)‚ that it offers customers as a solution to a particular need or want they have. This implies that‚ the very core business of every organization is to get these products and services readily available to customers‚ through
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