Critically analyze the promotional strategies of American Apparel’s current advertising campaign by discussing: segmentation strategy‚ target market selection‚ and positioning strategy as well as brand image. American Apparel was founded on passion‚ built on ethics‚ and advertised with sex. Montreal-born Dov Charney determined that there was an unfulfilled need in the apparel market for American-made tshirts and other cotton basics that could appeal to all types of people‚ thus founded the company
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Magazines. The case of American Apparel(a clothing manufacturer): Charney squarely declares : “I’ve had relationships‚ loving relationships‚ that I’m proud of. I think it’s a First Amendment right to pursue one’s affection for another human being." And he is talking about his staff. He has admitted to having numerous love affairs with colleagues in the past. He is even known to work at office dressed in nothing other than underwear. This attitude in fact percolates to American Apparel’s culture
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Following the white flight and globalization‚ there were multiple inequalities among race‚ ethnicity‚ and socioeconomic class in cities‚ especially Los Angeles in the 1980s. This created an environment that allowed for diverse and outcast groups to come together and build connections to try and build a better life for themselves. Los angeles is major hub for these groups to come together and it became one of the biggest hubs for immigrant rights. The major urban mobilizers were the white flight
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Do you imagine yourself living in a city where there are car pursuits‚ graffiti‚ and homicides? South Central Los Angeles‚ California is an oversize city and it is an example of disturbia. There is a mysterious dark side within the city. Most people describe South Central Los Angeles as adjacency environment because of the un-inforced‚ broken down educational system that is brought upon inner city students. The unexpected bullying‚ the numerous fights‚ and gang related issues‚ are the cause of
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there has been a steady comparison between New York City‚ New York and Los Angeles‚ California‚ although‚ these two cities have many likenesses and differences. Both cities are heavy populated and surrounded by water. Los Angeles and New York are on the opposite side of the coast and have very different climates. And finally the cost of living in both Cities is higher than the national average cost of living. Both Los Angeles‚ CA and New York‚ NY are surrounded by water. New York City is located
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Waking up at six in the morning on a Sunday is not typical‚ especially so when it is to run ten miles. However‚ this is how I have been spending my Sunday mornings for the past three years. I am a member of Students Run Los Angeles (SRLA)‚ an organization that provides students the opportunity to run the LA Marathon. It is thanks to SRLA that I have been able to complete two marathons and am currently in training to complete my third. SRLA has not only taught me the importance of setting goals in
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Abstract In most cities the downtown area is usually referred to as the heart of the city. And in Los Angeles the downtown area can be described as such. But just like a human being with a serious case of a Cardiovascular disease is the same fate of Downtown Los Angeles. Here in this case‚ instead of cholesterol clogging up the arteries and veins‚ we have homeless people and rundown building clogging up the streets of Downtown Los Angeles. However‚ just like a heart patient that requires an
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What to Expect from Los Angeles Janitorial Services Providers Both workplaces and commercial establishments in Los Angeles require janitorial services. The specific needs will vary‚ but there is one thing that will remain constant: both require high quality services in order to maintain the integrity of their business establishments. Of course‚ these corporations also provide services to residential customers as well‚ but the bulk of their business leans toward commercial customers. Janitorial Services
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body with distress and depression? Joan Didion’s masterfully composed essay‚ Los Angeles Notebook‚ conveys her view on the Santa Ana winds. Didion argues that a gentle touch of the wind will rapidly have one fall into a coma of distress and despair. Entering the season of Santa Ana winds‚ local residents brace themselves. Citizens become cautious and fearful with their lives when facing “something uneasy in the Los Angeles air…some unnatural stillness‚ some tension.” When the winds make their stealthy
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In Didion’s essay‚ "Los Angeles Notebook‚" she characterizes the Santa Ana winds as motivation for evil. Didion expresses this view through her imagery and diction. Didion also justifies her characterization through the structure and tone of her essay. She attributes the acts of individuals all over the world on the effects of wind. She claims that certain winds trigger a mechanistic switch that causes humans to act irrationally. Didion connects a natural phenomenon with the cause of an unconscious
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