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    THE RHETORIC OF AMERICAN BEAUTY: A VALUE ANALYSIS A Thesis Presented to The Graduate Faculty of The University of Akron In Partial Fulfillment of the Requirements for the Degree Master of Arts Jessica L. Papajcik December‚ 2006 THE RHETORIC OF AMERICAN BEAUTY: A VALUE ANALYSIS Jessica L. Papajcik Thesis Approved: Accepted: __________________________ Advisor Mary E. Triece __________________________ Interim Director of the School Dr. Carolyn M. Anderson __________________________

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    Depiction of Native Americans in American Film Stereotypes of different cultures have a large role in the opinions we hold. One culture which has endured stereotypes since America came to exist is the Native American. This analysis intends to look at the different stereotypes Native Americans have been branded with and how these stereotypes have been incorporated into American Film‚ in particular The Searchers. The current stereotypes we hold of the Native Americans stem from the first encounters

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    “L’Oreal and the Globalization of American Beauty” I. Key Problem From the inception of L’Oreal‚ in 1907‚ until the late 70’s the global beauty market was largely fragmented and characterized by the domination of local consumer preferences over the search for global efficiencies. Though consumer product companies had been gradually moving toward beauty products and cosmetics‚ the 80’s marked a monumental industry shift when major conglomerates‚ such as Unilever and P&G‚ began to buy leading

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    Are movies an important part of American Life? Movies are a great way for people to tell a story for the simple fact they appeal to people visually and emotionally. Dinner and movie is today a big part of American society; they just go well together. Dinner and a movie go together like peanut butter and jelly‚ having just one does not make any sense. When I think about watching a movie all I can think about is enjoying the evening with all of the different events that might take place. The way

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    The film American Beauty‚ written by Alan Ball and produce by Bruce Cohen and Dan Jinks‚ takes a closer look at two ordinary American families. The film exposes your typical‚ middle-class suburban American home and slowly uncovers all of the abnormalities that lie within. The two families‚ and their relationships with friends‚ neighbors‚ and co-workers are analyzed very closely. The film also takes a closer look at every individual as one and the purpose of their lives as individuals. The film focuses

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    Films are influential in our contemporary society‚ as they can present certain values that reflect society. Films either re-enforce particular values that we as viewers believe are important in society; or they challenge the values that we believe in. American Beauty is set in an upper middleclass white neighbourhood. The film revolves around Lester Burnham‚ a man who is struggling in an emotionally vacuumed marriage and living a predictable and tedious life. American Beauty both reinforces and questions

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    American Beauty is a complex film that relies so heavily on mis-en-scene and cinematography to portray its message that the story could have been told with no dialogue at all. The film focuses on Lester Burnhan. Lester appears to have the American dream‚ however he still feels empty. His marriage is falling apart‚ he has a poor relationship with his daughter‚ and he is on the verge of a major mid-life crisis. The film shows the many hidden problems in the white picket fence American dream. It also

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    Lester Burnham When I was told to choose a movie to perform a psychoanalysis on a character. I did not know what movie to choose. After watching the two hour long film on the multiple characters that seemed to be struggling to find their inner happiness: American Beauty. I knew that I should not look any further. One character that especially stood out was‚ Lester Burnham. A forty-two year old father with a mid-life crisis. In the filmAmerican Beauty Lester Burnham is portrayed as an ordinary man

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    problems with sustaining a consistent brand positioning of the products in some markets‚ and the cultural differences they faced in many countries. However they also possessed specific capabilities that helped on the way to become the world’s largest beauty company. L’Oreal has a strong commitment to research and development; for example they spent $600 million in 2003 on the development of new products and at the same time working on reduction of production costs. Under Owen-Jones L’Oreal experienced

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    conformity seen later at the party. The subtle placement of the sea-diver beside Ben only adds to this sense of alienation‚ while‚ at the same time‚ foreshadows the comical events at the second cocktail party later in the movie. In fact‚ the use of water is frequent throughout the film as tool to illustrate Ben’s self-reflection and wavering identity. Perhaps the prop most indicative of Ben‚ or at least humorous‚ is the black and white portrait of a clown frowning behind a painted smile‚ which

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