Credit rating agencies take a wide range of factors – debt raising purpose‚ industry outlook‚ corporate profile and financial measures into account when performing corporate bond rating service. Debt is raised to repurchase shares rather than the normal case of capturing expansion opportunities to strengthen cash flow. This is not going to be regarded favorable to debt holders since the debt coverage ability in terms of cash or collateral is not strengthened. UST is characterized positively by commanding
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MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper has already acquired Lufkin Rule Company‚ Crescent Niagara Corporation and
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Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have higher level of leverage and it is easier to separate project assets from the parent company. Advantages and Disadvantages: 1) Advantages a. Maximize Leverage b. Off-Balance Sheet Treatment c. Agency Cost d. Multilateral Financial Institutions 2) Disadvantages
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their products. This specifically was a pretty successful campaign‚ as the company increased its Medicare eligible diabetes customer base from 17‚000 to 545‚000 in 2003. To qualify as capitalized expenditure as assets‚ the direct responses expenses had to prove that the specific advertisements generated sales. Leads normally did not qualify. It has to be narrowly targeted and the response needs to be tracked. The company ran various advertising commercials on the television with each commercial
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particular market. McDonald’s thus succeeded in spreading American culture in the East Asian countries. In Hong Kong and Taiwan‚ the company’s clean restrooms and kitchens set a new standard that elevated expectations throughout those countries. In Hong Kong‚ children’s birthdays had traditionally gone unrecognized‚ but McDonald’s introduced the practice of birthday parties in its restaurants‚ and now such parties have become popular among the public. Case 2: 1.
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Russia: the Gazelle light commercial truck 1. What were the major challenges facing Bo Andersson when he assumed the CEO role at GAZ Group Russia? When Bo Andersson assumed the CEO role at GAZ in 2009 the company was not in a good situation: GAZ in this period was carachterized mainly by cash flows problems‚ thousand of unsold vehicles and an high debt. In order to better describe the situation in late 2009
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analysis on the proposal of increasing debt ratio and repurchase the shares. In 1974‚ Marriot Corporation was in a situation where it had limited access to a few funding resources. A significant amount of short maturities debt is used to finance the company. This financing approach put a heavy debt burden on Marriott‚ resulting in huge amount of debt repayments. Upon figuring out such heavy debt issue‚ Marriot broadened its potential lenders‚ opened up the financial market‚ refinanced with long term
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