MM4311 Strategic Management Individual Assignment Porter’s 5-Forces Model in Hong Kong theme park industry Name: Lau Hiu Ying Instructor: Yi TANG 1. Introduction Theme Park is an entertainment venue that includes rides‚ restaurants‚ activities‚ and attractions‚ woven around a theme such as celebrity or characters. Therefore‚ Hong Kong has a pair of theme parks which are Hong Kong Disneyland (an international famous theme park) and Ocean Park (a recreational‚ educational‚ home-growth
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5 Forces Model -Examines competitive forces that influence the profitability potential in an industry -Each force can reduce the probability that a firm can earn profits while competing in an industry Potential Entrant - can take market share away - force to learn new ways to compete - Barrier - Economies of scale – cost disadvantage - Capital – lack the resources (physical & human) to compete‚ competitive disadvantage - Switching costs – college‚ machine - Differentiation
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STRATEGIC MANAGEMENT – ASSIGNMENT 03 Apply Michael Porter’s model to any industry of your choice - Retail‚ Telecom‚ Infrastructure‚ FMCG‚ Insurance‚ Banking etc… Confectionery is related to the food items that are rich in sugar and often referred to as a confection. Confectionery refers to the art of creating sugar based dessert forms‚ or subtleties (subtlety or sotelty)‚ often with pastillage. From the Old French confection‚ origin of Latin confectio(n-)‚ from conficere‚ to "put together"
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Applying Porter’s Five Forces Model: The Metal Container Industry The metal container industry historically has been characterized by relatively low growth‚ intense competition‚ and unattractive levels of profitability. During the 1980s‚ this industry was negatively affected by such factors as further consolidation of soft drink bottlers and a strong trend toward substitution by many types of plastic packaging. The underlying reasons for the slow growth and low profitability of the metal container
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Porter’s Five-Force model consists of rivalry‚ threat of substitutes‚ buyer power‚ supplier power and threat of new entrants and entry barriers. I believe Porter’s Five-Force model offers a corporation a solid backbone foundation in developing an international business strategy. The first part of Porter’s Five-Force model is rivalry. According to Porter‚ rivalry focuses on two main factors which are a high concentration ratio and a low concentration ratio. A high concentration ratio indicates
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Industry Analysis of ADIDAS using Porter’s Five Forces Model 1. Degree of Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike and PUMA. The rivalry among existing competitors is pretty high in the sports and footwear industry. As ADIDAS deals with products of low product differentiation and the switching costs are low‚ the degree of rivalry is so high. The diversity of rivals‚ that is the rival firms like NIKE‚ PUMA are of different cultural
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TABLE OF CONTENTS Pages 1. Introduction & Main Products 2 2. Main Competitors 6 3. Five Forces Analysis 7 4. PEST Analysis 10 5. SWOT Analysis 12 6. Generic Strategy 14 7. Growth Strategy 14 8. Product Strategy 15 9. Partnership Strategy 15 10. Reference List 16 Introduction and Main Products “Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services
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strategy of American Express MARKETING MANAGEMENT Assignment report writing analysis: Marketing strategy of American express Executive Summary: The report is above American Express’ marketing strategy for increasing market share and penetration in key emerging markets of Brazil‚ Russia‚ India and China. American Express pursues geographical segmentation (national market based segmentation) and customer based segmentation (business customers‚ individual customers etc.). American Express is striving
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Tata Tea Limited‚ one wing of Tata Group was established in 1962 as Tata Finlay Limited through technical and financial collaboration with James Finlay & Co. Ltd.‚ Glasgow‚ U.K. The company made joint venture with James Finlay to develop value-added tea. James Finlay sells their shareholdings to Tatas heralding the "Dawn of a new Era" and the company changed its name to Tata Tea Limited in the year 1983. The company is headquartered in Kolkata and owns 27 tea estates in the states of Assam and West
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| Bottom of Form Business / American Express American ExpressThis essay American Express is available for you on Essays24.com! Search Term Papers‚ College Essay Examples and Free Essays on Essays24.com - full papers database.Autor: anton 17 March 2011Tags: American‚ Express Words: 675 | Pages: 3Views: 130Printable Version Essay: American ExpressRead Full Essay Join Now! As one of the leading credit card companies in today’s economic world‚ American Express has rightfully earned its place
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