Universiti Tun Abdul Razak and lecturer Madam Rohana Binti to give such an experience about real life work and working environment in studies plan. Last and most thank to GD Express Bhd to give an opportunity to practice myself and train for real life working environment‚ familiarize me with various function and operation in organization. From the first day enter to GD Express company I was well trained to each and every single method used to delivery process and also the accounting method used
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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A Comprehensive project ON “Tourism Industry Analysis” Submitted to (Global Institute of Management) IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ASMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Varsha Turi Assistance Professor Submitted by [Mohammed Faeem Shaikh (En no-107940592052)‚ Irshad Khan Pathan (En no-107940592105)] [Batch: 2010-12] MBA SEMESTER III/IV (Global Institute of Management)
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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significance: - Mangrove forests are among the most productive terrestrial eco systems and are natural and are a renewable resource. Mangroves are not a marvel just for their adaptations but also for the significant role they play in our environment. * Mangrove ecosystem act as Buffer Zone between the land and sea. * Mangroves protect the coast against erosion due to wind‚ waves‚ water currents and protect coral reefs‚ sea-grass bed and shipping lanes against siltation. They are also
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro. Internal
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