National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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Case Studies - Answers to the Questions B2B Marketing Managers At Savvy B2B Marketing‚ we thrive on different perspectives and new ideas‚ which is why we are thrilled to welcome today’s guest blogger‚ Casey HIbbard‚ also known as the queen of case studies. In her blog - Stories that Sell - Casey shares success-story marketing best practices. More fantastic guests are planned for the weeks ahead‚ so stay tuned. Customer case studies are high-value‚ in-demand marketing and sales collateral.
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Cost-Conscious Marketing Research by Alan R. Andreasen Many small businesses and nonprofit organizations assiduously avoid more than a cursory flirtation with marketing research because they misunderstand what it is and what it can accomplish. Five misconceptions often dominate managers’ thinking about it: 1. The “big decision” myth. You turn to marketing research only when you have a major decision to make; otherwise it has little to do with the details of day-to-day decision making. 2. The “survey
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Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Hit and Run He was driving too fast to see them early enough. One minute he was shouting at the kids in the back to calm down‚ the next‚ two shadowy figures were just there; in front of the car; riding the windshield; falling limply to the floor with a sickening slow roll as the car pulled too slowly to a halt.The sweat poured from his forehead; he looked in disbelief at the young bodies tangled together on the road. His face was aglow‚ his eyes large. His children for once sat quietly in their
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at the bottom of the table (be sure to label each graph). 3. Submit Excel spreadsheet to the Dropbox. Here is the data that you are required to put into an Excel document‚ each on its own tab within the document. DATA: There were 577 new cases accessioned in the previous year. Site | Total Number | Males | Females | Lung | 77 | 67 | 10 | Larynx | 15 | 6 | 9 | Colon | 72 | 47 | 25 | Stomach | 16 | 8 | 8 | Rectum | 25 | 17 | 8 | Uterus | 27 | 0 | 27 | Bladder |
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Bacon’s “The Four Idols” Bacon’s “The Four Idols” is about the reasoning behind our difficulties in understanding the world around us. Bacon describes four types of idols which are the idols of the Tribe; the second‚ idols of the Cave; the third‚ idols of the Marketplace‚ and the fourth‚ idols of the Theatre‚ which in his point of view are natural features of human nature that are common to us all. In order to improve our understanding of the world‚ we as individuals need see things in the correct
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Idol of Jealousy The prophet Ezekiel was shown a vision of the temple. In this vision‚ the prophet saw various activities/services/ministries that were happening in the temple. While Ezekiel saw these activities/services/ministries that were happening in the temple‚ it was also revealed to him God’s perspective concerning these activities/services/ministries. The truth is God’s perspective and human perspective concerning the same events are different. The many people involved in the temple and
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THE WHITE HORSE OF ALIH By: Alvarez Enriquez The story happened on July 4th in a city with a parade of people. It was a happy day for everybody because they are celebrating the big American Holiday. Among the crowd was Alih‚ a Moro who was then looking for his brother‚ Omar. That day was intended for them to fulfill their plan. Their plan is to kill these people. So Alih waited for his brother‚ he went out of the crown and sat under the Balete tree. While he was sitting and
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Introduction to Marketing Research Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: "Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through
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