Problem 1: Evaluate the current position of Gong Cha A. Exploratory Research To formulate problems and find out the key attributes in customers’ point of view which influence the preference for Taiwanese beverages mostly‚ we have to conduct exploratory research to know more about consumers’ views on Gong Cha’s current image. At the end of the exploratory research‚ we would like to formulate hypothesis on how the most significant attribute and customers’ tendency to make a purchase are related‚
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Big Bad Wolf Big Bad Wolf is a Quickspin developed slot‚ which has been released at numerous online casinos via Playtech’s Virtue Fusion platform. This is a slot machine which is based on the famous Three Little Pigs fairy tale‚ in which a devious wolf tries various tricks to lure the pigs to come out so that he can feast on them. The Big Bad Wolf slot machine is much in the same vein as the fairy tale and features 5 reels and 25 paylines of action. With a stroke of luck‚ players can win as much
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great source of knowledge in music. I had an ordinary job in the band which was to work under the lead singer of the band. I helped him with creating the background music and chorus. We were the rising stars of London after giving a few successful hit concerts and shows. It was 14th Dec 2004‚ and we were on one of our biggest concerts ever. The show was moving very smooth and it was very successful the halfway until an interruption occurred. The lead singer of our band got attacked by a sudden mind
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Assignment 3: Advertising and Marketing Research and Essay Sharon L. Price Topic: PowerAde PowerAde was presented to the public in 1988 as a fountain beverage by researchers at the Coca-Cola Company. However‚ it wasn’t until 1992 when it was suggested that the product be released as a ready to drink thirst quencher or better known as a sport drink. This idea was the spark that ignited a competitive sports drink market. Before PowerAde ’s launch in 1992‚ the sports drink market was solely monopolized
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Built upon innovation and dreams‚ Honda Motor Company Ltd. being a Japan public multinational corporation is well known as a manufacturer of cars and motorcycles. Honda was established on 24 September 1948 and the respected founder is Soichiro Honda‚ borned in 1906 in Hamamatsu‚ Shizuoka Prefecture of Japan. Mr Soichiro’s father owned a blacksmith ’s shop and earned living repairing bicycles as an avocation. In his youth days‚ Soichiro Honda was apprenticed to a car repair shop in Tokyo. In 1923
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The Big Baby Boom In 1945‚ World War II came to an end and the soldiers returned to their homes in America. The young men began to get jobs‚ find partners and marry‚ and start a family with them. This had all happened during the same time and caused birth rates in America to sky rocket. Over 76 million babies were born between 1946 and 1964 and this generation is known as the “Baby Boomers.” According to author Paula Schleis‚ “They have lived through at least six decades‚ straddling two centuries
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Primary and Secondary Marketing Research When looking to add a new product to the market‚ traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps‚ step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research‚ provide examples of each and determine how the author’s organization could benefit
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Blackberry Description of the Product Blackberry is a line of Smartphone developed and designed by Canadian company Research In Motion (RIM) since 2002. Blackberry can serve as a personal digital assistant with push e-mail‚ calendar‚ memo pad‚ and task list capabilities. Blackberry possesses an easy navigating interface and is famous for its easy-to-use QWERTY keyboard along with the intuitive trackball. In recent years‚ facing the fierce competitions from Apple and Nokia‚ RIM improves Blackberry’s
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Company research about big four | PwC | KPMG | Deloitte | EY | Why this | We aspire to help you achieve your success and make a difference for our clients. The core of who we are and what we want to be is expressed through our PwC Experience behaviours.We are passionate about what we do. Bringing our PwC Experience to life is our everyday commitment. It’s about how we work with each other and our clients. We focus on creating the value we want‚ developing meaningful relationships‚ and understanding
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better expressed as confrontation and quantity orientation vs. compromise and quality orientation. In masculine cultures importance is placed on assertiveness‚ competitiveness‚ and materialism in the form of earnings and advancement‚ promotions and big bonuses. A feminine culture indicates the concern for people‚ the quality of life‚ nurturing‚ and social well-being. Uncertainty avoidance characterizes people’s attitude toward ambiguous or unknown situations. Innovation
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