Tata Ace Zip CNG for Delhi and NCR”‚ under my guidance. Ms. Namita Kapoor Department of Economics ACKNOWLEDGEMENT With immense pleasure‚ I would like to present this project report for Tata Motors Limited. It has been an enriching experience for me to undergo my summer training at Tata Motors Limited‚ which would not have been possible without the goodwill and support of the people around. As a student of AMITY BUSINESS SCHOOL‚ AMITY UNIVERSITY I would like to express my sincere thanks to
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4. Market segmentation strategies 4.1 Market segments of passenger motor vehicles Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical‚ demographical‚ psychological‚ benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini (e.g. Nissan Micra‚ Seat Marbella) Small (e.g. Fiat Uno‚ Opel Corsa‚ VW Polo‚ Rover Metro) Medium (e.g. Fiat Tipo‚ VW Golf‚ Rover 200) Large (e.g. BMW 3 series
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Executive Summary: This report provides a detailed company description of the giant automaker Toyota Motor Corporation (TMC)‚ along with an in depth analysis and evaluation of their logistics‚ marketing‚ human resource management and international strategy. What is currently being questioned is the allowance of TMC to cross our borders and begin operations within our country. After reviewing all evidence found for and against allowing TMC to enter our nation‚ it was made clear that TMC provides
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Q1. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? The major challenge for the company was the market competition which is a part of Industry Environment that plays a important role in strategy formulation. At the beginning Tata motors had mostly focused on the domestic market mostly demand driven and there was a lack of competency. But when Indica was launched there were three dominant players who
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space 4 Why did they go in for Ssangyong 4 Technology benefits which Ssangyong possesses 4 Mahindra’s experience of the acquisition 5 How Mahindra handled the situation 5 Successes of the acquisition 5 PART II 7 TATA MOTORS 7 Brief history of Tata Motors 7 Why did they go in for JLR deal? 8 But Why Acquisitions? 8 Technology benefits which JLR possess 9 Tata’s experience of the acquisition 9 Successes of the acquisition 10 PART III 10 Further Plans 11 Prescriptive
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Essay for International Trade Title : Hyundai Motors in International Market Hyundai Motors‚ one of the affiliates of Hyundai Corporation‚ started as a joint-venture company with Ford. Before introducing more about Hyundai Motors‚ a man who founded the company should come first. Joo-young Jung was an entrepreneur‚ businessman and the founder of all Hyundai Groups of South Korea. Joo-young Jung was born in 1915 to a large impoverished family of peasants during the
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How Stepper Motors Work Stepper motors consist of a permanent magnet rota ng sha ‚ called the rotor‚ and electromagnets on the sta onary por on that surrounds the motor‚ called the stator. Figure 1 illustrates one complete rota on of a stepper motor. At posi on 1‚ we can see that the rotor is beginning at the upper electromagnet‚ which is currently ac ve (has voltage applied to it). To move the rotor clockwise (CW)‚ the upper electromagnet is deac vated and the right electromagnet is ac vated‚ causing
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DC Motor Drive Basics - Part 4: Chopper-fed dc motor drives Austin Hughes 11/11/2008 2:51 PM EST [Part 1 begins with an overview of the operation of thyristor-fed DC motor drives. Part 2 continues with a look at converter output impedance‚ four-quadrant operation‚ single- and double-converter reversing drives and power factor and supply effects. Part 3 examines the operation of a standard dc drive system with speed and current control.] CHOPPER-FED D.C. MOTOR DRIVES If the source of supply
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Executive summary of “Tesla motors. Inc” Company information Tesla Motors is a public trading company in the automotive industry that was founded in 2003 by a group of engineers from the Silicon Valley in California. Core founders of Tesla Motors are Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel and Ian Wright. Its headquarters are in Palo Alto‚ California. The CEO of the company is Elon Musk. It has over 3000+ employees. Tesla motors have their cars in thirty seven countries worldwide
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Castrol Motor Oil [pic] Marketing Plan Date: April-09 Table of Contents Statement of Confidentiality & Non-Disclosure 2 I．Executive summary: 4 II. Situation and environment analysis 5 ¬ SWOT Summary: 5 ″ Strengths 5 ″ Weaknesses 6 ″ Opportunities 6 ″ Threats 7 ¬ Segmentation 8 ¬ Positioning Maps 9 ¬ Competitor Analysis 11 III. Opportunity Identification‚ Assessment and Assumption 12 IV. Objectives 13 V. Marketing Strategy 15 ¬ Target Market Selection 15 ¬ Target Market
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