CASE STUDY 1 MAKING FRIENDS AT PILLCO Samir Sethi‚ the Managing Director of Pillco‚ a Mumbai based textile manufacturer‚ was quite pleased with himself. It was Friday afternoon and his flight from Tokyo was just about to land at Mumbai. In conjuction with his Sales Director‚ Aman Kalra‚ he had just returned from Japan where he managed to successfully complete negotiations on a Rs. 25 million order from a Japanese folfing manufacturer‚ Kokuna. The order was for the manufacture of a new range of
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EXPERIMENT 1: THE EFFECTS OF PACKAGING MATEIAL ON SHELF LIFE OF CRACKERS Introduction The type of food‚ chemical composition‚ size‚ storage conditions‚ expected shelf life‚ moisture content‚ aroma and appearance are just a few of the characteristics that must be taken into consideration when selecting the right material for a food product. A continuing trend in food packaging is the design of packages to extend the shelf life of foods while maintaining fresh-like quality. This places a high demand
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CASE STUDY- KEDA’S SAP IMPLEMENTATION SUMMARY: KEDA Industrial Company Ltd. (KEDA) founded in the year of 1992 is a Chinese ceramic machinery manufacturer company. Due to the nature of the primary products‚ all the departments of the company functioned independently and the problems were solved in ad-hoc manner. This helped the company to achieve efficiency in its operations. But things were not all rosy for KEDA as the disconnected business units often duplicated resulting in redundancy and
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Reliability analysis in ship’s critical machinery Objectives 1. Implement Markov process to identify availability of the engines of a vessel. 2. Using Monte Carlo simulation technique to model the Markov process using non-continuous transition rates. 3. Using the simulation model‚ calculate different reliability cost and worth‚ using numerous what-if scenarios. Objectives #1: Implement Markov process to identify availability of the engines of a vessel. Markov Process A Markov
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PJI Point of view We analyzed this case based on the point of view of the chairman of the board and chief executive officer of PJI that the privatization of the company from the standpoint of the government economic recovery should enjoy priority over the recovery of sequestered shares as ill-gotten wealth. Time Context As of March 31‚ 1988‚ the capital deficiency has been reduced to 92.7 million resulting from profitable operations and with a much improved liquidity position despite the heavy
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ASSESSMENT 2: CASE STUDY ON INDUSTRIALISATION AND CONSUMPTION Introduction Modernity is a transition between how society lived years ago opposed to how society lives now. This case study will focus on the impact of industrialisation and consumption and how it has shaped the modern world of a close friend along with society today. The academic sources that were used contained useful information along with an interview I conducted‚ to help prove and analyse how the impact has changed and
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Coursework Case Study Name: Yazhou Xiao Student No: 10408026 Date: 01/11/2012 Module Code: M5213 Tutor: Geoffrey Farmiloe This essay will aim to discuss the actions of Harvester Agricultural Machinery Co Ltd. In this case‚ the freight forwarding agent ‘Polaris Logistics PLC’ made an oral assurance with the importers (Harvester)‚ but in once transport the Polaris breach the assurance and two
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Executive Summary – This report explains the concept of marketing in packaging design and an analysis of a supermarket sandwich package. 1.0 Introduction Package design is a very important element within marketing as it is another tool which marketers can communicate with consumers. The design of packaging is extremely important as the market is a competitive place with hundreds of other brands producing similar products therefore brand awareness and cognitive learning which is observational
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African-American Studies The aspect of African-American Studies is key to the lives of African-Americans and those involved with the welfare of the race. African-American Studies is the systematic and critical study of the multidimensional aspects of Black thought and practice in their current and historical unfolding (Karenga‚ 21). African-American Studies exposes students to the experiences of African-American people and others of African descent. It allows the promotion and sharing of the African-American
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