AMERICAN CULTURAL STUDIES Cultural studies refers to the notion that the study of cultural processes is theoretically and politically important to an active and productive understanding of the ways in which power and influence manifest themselves in social or political order. The historical roots of cultural studies mainly take us to Britain and its Centre for Contemporary Cultural Studies at Birmingham. In Britain‚ cultural studies in the early days was marked by class‚ later by gender‚ race or
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the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
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Tea Industry: Tea industry is very attractive industry in our country. As we enter the first decade of the 21st century‚ there is more to the tea growing industry than a heritage we can be proud of. Our soils are being improved. Our plantations are producing higher yields of the finest quality teas. We are caring for our workforce‚ the descendants of the original tea planters and pluckers. Overall‚ the industry is flourishing as Bangladesh tea gains in prestige from season to season‚ auction to
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Name #1 Name #2 Date Case #82 Prairie Winds Pasta – Capital Budgeting Methods & Cash Flow Estimation Summary of Case Prairie Winds Pasta is experiencing a high demand for pasta from its customers. The customers demand delivery with in one week with a maximum allowance of 10 days. The facility is running at full capacity - 24 hours a day. Question 1 Define the term “incremental cash flow.” Since the project will be financed in part by debt‚ should the cash flow statement
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EPEAT overview Electronic Product Environmental Assessment Tool (EPEAT ) is a comprehensive environmental rating that helps identify greener computers and other electronic equipment. The EPEAT system was conceived and developed through the collaboration of stakeholders from the business‚ advocacy‚ government and academic arenas EPEAT is used by hundreds of companies‚ universities and government agencies in dozens of countries. Its rigorous requirements and searchable product database let buyers
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Operational Management: John Deer Case Study The company that has been chosen for this case study is John Deere Equipments. This company was founded by John Deere in 1837 and was incorporated in 1868 as Deere & Company. John Deere started this company as a one-man blacksmith shop and it is now a worldwide corporation that has its offices in more than 160 countries and employs more than 46‚000 people. John Deere is one of the oldest industrial companies in the United States and it is guided by the
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Finance Case Study Dilemma of Asian Bags Asia Paper Bag has since 1990 operated as a manufacturer of plastic carrier bags supplying them on a contract-manufacturing basis to well-known supermarket chains‚ fast-food outlets‚ pharmacies and department stores. Lately‚ Asia Paper Bag exports customized plastic carrier bags to Marks n Spencer and Boots Pharmacy in the United Kingdom. During the Asian financial crisis‚ Asia Paper Bag had
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that set up and merchandise retail displays. Soft and silky shaving gel was introduced in the spring of 1991. The product was viewed as a logical extension of the company’s soft and silky brand of hand and body lotions and required few changes in packaging and manufacturing. The unique dimension of the introduction was that soft and silky shaving gel was positioned as a high quality women’s shaving gel. The positioning strategy was successful in differentiating soft and silky shaving gel from existing
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Faculty of Business Studies Tutor Marked Assignment B203 A: Business functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Introduction 1 -The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan‚ USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was ’improved diet leads to improved health’. 2-Between 1938 and the present day Kellogg’s opened
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