Critically analyze the promotional strategies of American Apparel’s current advertising campaign by discussing: segmentation strategy‚ target market selection‚ and positioning strategy as well as brand image. American Apparel was founded on passion‚ built on ethics‚ and advertised with sex. Montreal-born Dov Charney determined that there was an unfulfilled need in the apparel market for American-made tshirts and other cotton basics that could appeal to all types of people‚ thus founded the company
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Asian Americans represent a diverse range of over twenty-nine unique people groups and cultures. Asian philosophy is group-centered rather than individual-centered as Western culture is. While this philosophy is not necessarily wrong‚ it presents different perspectives and problems of which Western-trained counselors should be aware. A individual’s identity is highly tied into identifying with the culture and customs they from which they come‚ deviating from culture and tradition such as seeing a
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achievements in other fields of work. African Americans are represented as athletes even though there has been many more achievements in the culture. The young males are manipulated at a young age and base their lives off a career they have seen all their life‚ but will not be able to be successful as an athlete. Although the media tends to represent the African Americans in sports in a positive way‚ there overrepresentation causeses young African Americans to believe that is the only way to achieve
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CONSUMER PROFILE American Apparel have a cult status worldwide for sexy‚ guilt free clothing which wont fall apart or cost a bomb. The American Apparel consumer profile is a young‚ sexy‚ gritty‚ metropolitan type. Dov Charney aims his company towards “metropolitan adults” he says “Our customers are educated‚ sophisticated‚ creative types who adapt to economic dislocation. They don’t own cars. They don’t own stocks. They probably don’t have a lot of dependants. They don’t have a lot of savings
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Responsibility as an American Throughout the years‚ our founding fathers through much controversy and many hard fought battles has paved and made it possible for us as U.S. citizens to live in prosperity and freedom as a country. We as citizens should give back to them for all the hard work they put forth towards making our country great and that is by being responsible. I find that this is a huge problem in our country today‚ there is not a lot of respect and effort towards to right things to
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to portray his thoughts on the subject. Obviously in a speech about racism given by an African American man‚ there are going to be mixed responses portrayed by the audience‚ and I think those mixed reactions are exactly what was occurring in the audience. As being part of that audience‚ I think Obama did an exceptional job of showing how racism is still present today‚ not only towards African Americans‚ but every other race as well. In “A More Perfect Union”‚ Obama not only talks about the conventional
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Pertaining to Tracy Lai’s article titled‚ "Asian American Women"‚ Lai discusses how stereotypes dehumanize people while turning them into objects to be manipulated. Lai touches on the topic of how Asian people and cultures are stereotyped as being inferior and exotic. The problem that Lai brings to our attention is that it is a struggle to be an Asian in America due to the fact that Asians have been denied political‚ economic and social equality in America. Lai also brings to our attention
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The American Nightmare For better or for worse‚ many people have desperately sought after the treasured American Dream. It is a dream like no other; it has no specific guidelines for one to know whether or not they have achieved the dream‚ yet for millions‚ it is their sole reason for working. Although this may seem ludicrous to someone hearing of the Dream for the first time‚ most would agree that it is perfectly normal to have a desire for such an abstract goal‚ after all‚ who would not want economic
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paleness of one’s skin determined success minorities‚ especially African-Americans‚ seldom have the opportunity to prosper in the industries of today‚ such as Hollywood. Hollywood has grown into a pivotal commodity of the human society that not only entertains us as audiences‚ but shapes our beliefs and views as well. Hollywood racism‚ despite the denial of its existence‚ presets itself through the underrepresentation of African-American talent as well as the repeated recognition of said figures solely
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American Beauty American Beauty‚ directed by Sam Mendes‚ exploits the overwhelming misconception of beauty‚ and of how to achieve happiness. The tag line‚ “look closer”‚ prompts viewers to look deeper into the characters and thus into themselves; something that society should also be prompted to do. The characters in American Beauty are not what they appear‚ and throughout the course of the movie‚ reality hits and many realize the life they have been living is somewhat unsatisfactory. Through
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