Identification of Harley-Davidson’s strategy and its rationale explaining its resources and capabilities. After that i compare these to those of Honda. Wfat does my analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda. Knowing that‚ what threats does Harley face? And then how Harley can sustain and enhance its competitive advantage? Question 1: Identify Harley-Davidson’s strategy and explain its rationale. The fundamentals of the Harley-Davidson business
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A MAJOR RESEARCH PROJECT ON A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE Submitted to DAVV (Indore) In partial fulfillment of The degree of MASTER OF BUSINESS ADMINISTRATION (2009-11) Guided by Submitted by AMIT VIJAY PATIL
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Psychographic 13 Behavioral 13 Targeting 14 Positioning 15 Macro Environments Factors 16 Political Factors 16 Economic Factors 16 Social Aspects 17 Technological Factors 17 Competitors 18 Hero CBZ & Hunk & Karizma 18 Hero CBZ 18 Hero Hunk 19 Hero Karizma 21 Honda Unicorn 22 Yamaha R15 24 TVS Apache 26 Market Share of Bikes 29 Market Sales of Pulsar 29 Micro Environments 30 Threats from new entrants 31 Bargaining power of supplier 31 Bargaining power of customers 32 Pressure from substitutes 32 Rivalry in category
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seemed to you to be the most important? What three or four lessons summarize the experience of Harley Davidson? 3. What are Harley’s current sources of competitive advantage? Can these be sustained in light of the latest competitor moves? If you are Honda‚ where to you think Harley- Davidson is vulnerable? What is the Harley mystique? 4. What are challenges facing Harley-Davidson as it enters the 21st century? What is your evaluation of their current strategy? What specific recommendations do you have
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As we can see above‚ Honda is maintaining its inventory by cost of goods sold with average inventory 7.03times to 7.14 times during its annual year. High inventory turnover meant that replenishing the cash on quick basis and lower the risk of becoming stuck with obsolete inventory. Whereas Toyota’s inventory turnover is decreasing by 15.4times to 13.06 times‚ which indicates that it is holding its inventory longer than the previous 2015 which shows poor inventory management or poor sales. Excess
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Abstract Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in India since 1955. It consists of three segments viz. scooters‚ motorcycles and mopeds. According to the figures published by SIAM‚ the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-04. This high figure itself is suggestive of the
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INTRODUCTION Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste‚ maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones‚ and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner‚ the book also provides insight into remaking in lifestyle and consumption cultures
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will spend on average about $15‚000." So Asia figured why not offer a brand new affordable vehicle with added perks for the same price as a used car? I myself feel that this thinking is genius in itself! (Benton‚2006) 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. In any strategy you always think of the end result. I will start with the strategic planning of the Toyota Scion. I believe that we can all agree the main target was the younger generations
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Honda Motor Co. Ltd has always sought to provide genuine satisfaction to people around the world. We are striving to deliver the products and services that customers in each locality want most. To ensure that we meet local needs‚ we go beyond establishing local sales networks; we have structured our operations so that many of our products are not only manufactured‚ but also developed in the regions where they will be used. The result is over 124 manufacturing facilities in 28 countries outside of
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Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry‚ the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies lead to the
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