Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. The bank had to come up with a market strategy that can generate at least €5 million in profit within 2 years. Prior to introduction of the credit
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system in Romania is characterized by a low percentage of the population connected to the saverage and waste water treatment systems. One main problem in Romania is represented by the fact that capital of Romania –Bucharest does not have a modern waste water treatment plant. The old waste water treatment plant started during the Communist period. 2. Waste water treatment in Romania. Projects in waste water sectors Water management is one of the key issues for Romania. Access
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as on the internet‚ using the Wayn.com website‚ which allowed the selection of foreign citizens that have visited Romania at least once. The research is relevant not only from the perspective of its direct results regarding foreigners’ perception on Romania’s tourism brand‚ but might as well be seen as an instrument for analyzing the preliminary results of the campaign ‘Romania‚ explore the Carpathian garden’‚ that started in 2010 and is still in progress. Keywords: country brand‚ national
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Romania’s Pro-Natalist Program In the early 1960s‚ Romania’s population growth was reaching zero‚ which held alarming implications for future labor force and industrialization in the region. In 1966‚ Romania made abortion illegal in an attempt to try and boost population growth. Abortion was only allowed when the woman was in danger for her life if the pregnancy was allowed to proceed‚ or if the pregnancy was the result of rape or incest. Additionally‚ if a woman was older than 45‚ or had given
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There are many similarities between the United States of America (US) and Romania. The US has some very good qualities‚ as does Romania. Romania has shaped their government to be like ours‚ when they say our success. Romania’s rise to power gave itself a title of one of the stars of Europe. Both countries were shaped with a similar struggle of other countries trying to seize and rule the governments. But they both came out strong‚ and rose to power‚ and remain there now. First‚ there will be some
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As per the Case ‘Alpen Bank: Launching Credit Card in Romania”‚ the following explains strategy on Segment‚ Target‚ and Position. This Analysis also has attached Excel sheet with numbers to support this strategy. Alpen Bank has been very successful in Romania building a profitable business for the wealthy – over 200‚000 customers in a country with 7.7 million households. As per Exhibit 5 and Table A‚ there are 27% affluent residents (over 2 million)‚ 18% middle class residents‚ and 53% others
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Reasons to write “Romania ” on your bucket list Many people are afraid of the world beyond their door‚ yet the vast majority of humans are not thieves‚ murderers or rapists. They are people just like you and me who are trying to get by‚ to help their families and go about living their lives. There is no race‚ religion or nationality that is exempt from this rule. How they go about living their lives might be different‚ but their general goals are the same. So here’s a list of things that I think
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manufacturing capacity. Rulmenti Grei in Romania could be the potential choice for Timken¶s large bearings plant. Rulmenti Grei offered valuable assets from market share‚ equipments to skill engineers to help Timken to crack the European industrial bearings market. This acquisition would be consistent with Timken¶s strategy of gaining market share‚ improving cost structure and increasing production capacity. However‚ Timken might face the difficulties of Romania¶s political instability and the numerous
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Life and Americanization in the 1920’s HIST 4527 Professor Villarreal February 4‚ 2011 In his book‚ Major Problems in Mexican American History‚ Zaragosa Vargas describes the Mexican Immigrant experience from 1917-1928. He begins by assessing the Protestant religious experience for a Mexican in the early 1920’s‚ and then describes Mexican life in both Colorado in 1924 and Chicago in 1928. After defending Mexican Immigrants in 1929‚ he includes an outline of an Americanization program
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Dacia is one of the top car manufacturer company in Romania by revenue and is the largest exporter as well. Dacia contributes to around 2.9% of Romanian GDP. Brief History Dacia is a car manufacturer company which was founded in the year 1966 in Romania. The initial name was Uzina de Autoturisme Pitesti (UAP) and has their first factory built at Colibasi in 1968 [8] By the year 1989‚ Dacia was facing a hard time competing with many foreign cars penetrating into the Romanian market. Their design
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