delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indian ’s moments of happiness‚ joy andcelebration. Today‚ Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market.In the early 90 ’s‚ chocolates were seen as ’meant for kids ’‚ usually
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Product Diversification or core competencies Company: - Luxor Writing Instruments Private Limited (LWIPL) Date: September 26‚ 2011 Purpose Statement * To study the marketing mix & providing our view points on the various aspects of it. * To analyze the business decision of Luxor Writing Instruments Private Limited (LWIPL) who wants to diversify into packaged food and hospitality industry from its current business
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THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH OF PUNE Submitted to: Professor Anjali Sharma Submitted by: Noopur Khare 3153 Sahil Prabhu 3162 Nakul Singh 3151 Mayank Punjabi 3146 Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment‚ there were many people along the way who have been responsible for guiding us‚ advising us‚ encouraging us and even
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had two dogs-Tobecca and Rebecca.. Rebecca died. Loves: His wife‚ sister‚ (mother‚ father)‚ dog‚ house and work. Hates: Liars Admires: Mother Teresa Historical figure he identifies with: Gengis khan‚ Hitler and Napolean. Favourite actors: Amitabh Bachan‚ Dilip Kumar‚ Rishi Kapoor‚ Amir Khan‚ Akshay Kumar Favourite male co-stars: Sanjay Dutt‚ Anil Kapoor‚ Jackie Sheroff and Salman Khan. Favourite female co-stars: Juhi Chawla‚ Madhuri Dixit‚ and Kajol. His Greatest Achievement: His five
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SBM ASSIGNMENT Submitted by: Madhavi Verma 12DM-081 Personal Branding Why people agreed to pay Rs.5 for attending Narendra Modi’s Rally? Why do we have people who build temples in name of Rajnikant and Amitabh Bachhan and not for any other equally successful movie star? Is it only because of the talents possessed by these individuals or something beyond that? Do these personalities “brand” themselves and consciously do or refrain from doing things that affect their brand image? We all already
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Ramdhari Singh ’Dinkar’ (September 23‚ 1908 – April 24‚ 1974) was an Indian Hindi poet‚ essayist and academician‚ who is considered as one of the most important modern Hindi poets. Dinkar emerged as a rebellious poet with his nationalist poetry in pre-Independence days. His poetry exuded veer rasa‚ and he has been hailed as a Rashtrakavi ("National poet") evoking the spirit of nationalism on account of his inspiring patriotic composition.As a mark of respect for him‚ his portrait was unveiled in
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A Wrong Gender Perception K S VENKATARAMAN Generally‚ ‘Perception’ refers to a mental organization; it is based on an accepted way of interpretation of something to which the person concerned has given some thought or could attach some past experience or could relate some emotions. Our perception on a subject usually decides our approach towards it; also it has substantial influence over the decisions we take on any relevant matter. Perceptual Constancy can mold a definite tendency for
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The Effectiveness of Celebrity Endorsement in India Abstract The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete‚ such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising‚ it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management
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No. Books Authors 01 My experiments with Truth Mahatma M.K.Gandhi 02 Far from the Madding Crowd Thomas Hardy 03 Geetanjali Rabindra Nath Tagore 04 One Day in the Life of Ivan Denisovitch Alexander Solzhenitsyn 05 The Merchant of venice William shakespeare 06 The Moon and Six pense Somerset Maughan 07 Pilgrim’s Progress from this world to that which is to come John Bunyan 08 A Tale of Two Cities Charles Dickens 09 Utopia Sir Thomas Moor 10 Origin of species charles Darwin
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" Reality shows in India date back to the Channel V’s talent hunt for making of a musical band. The band of girls called Viva that emerged from this show enjoyed short-lived popularity but marked the beginning of reality shows in India. Superstar Amitabh Bachchan’s Kaun Banega Crorepati‚ which was the Indian version of Who wants to be a Millionaire‚ was a major hit with the audience in India. What followed next was a flood of reality shows‚ many of them being adaptations of the pre-existing western
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