AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care‚ Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla‚ Dabur Chyawanprash‚ Real‚ Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countries
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Consumer Behaviour Assignment Name Roll No. Lismary Cyriac F-178 Bijayini Samal F- 94 Sneha Dugar F-137 Aashima Dhankhar F-148 Smruti Shirke F-210 Chintha Kali Kishore F-166 Explore how personality is used by marketers? BRAND PERSONALITY Brand personality can be defined as the set of human characteristics associated with a Brand. A brand is something to which the consumer can relate to and thereby tries to apply the same in his life. This goes a long way in consumer
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Project Title: Tourism Marketing Name of the Student: Tapabrata Bhattacharyya Roll Number: EEPM -05- 027 Professor: Dr. Atanu Adhikari Table of Contents 1. Project Scope 2. Indian Tourism Statistics 3. What is Marketed 4. Evolution of Tourism in India 5. Why Tourism Marketing 6. Accessing Market opportunities and customer values in Tourism Marketing 7. Segmentation in Tourism Marketing 8. Tourism Marketing Positioning 9. Competition in Tourism Marketing
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1.When was Gujarat formed? 1st may 1960 2.Who was Gujarat 1st c.m? Dr.Jivraj Narayan Mehta 3.who was Gujarat c.m.in 2000? Keshubhai Patel 4.Who was Gujarat first sultan? Ahmed Shah 5.Which Indian P.M.was from Gujarat? Morarji Desai 6.What is the area of Gujarat? 1‚96‚077 Km sq. 7.Populataion of Gujarat? Six Crores approx.(6‚03‚83‚628 approx) 8.International port & its name? Sardar Vallabhbhai Patel Airport only 1 port 9.Where in Gujarat is the earthquake
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CONSUMING CULTURES: GLOBALISATION AND LOCAL LIVES A book by Jeremy Seabrook * Author: Jeremy Seabrook * Publisher: Earthcare Books * Famous Works: Children Of Other Worlds and Travels in the Skin Trade * Other Information: Apart from being a writer‚ he has also worked as a journalist‚ teacher‚ playwright‚ social worker and a lecturer * Book Dissection: 4 parts and 15 chapters Synopsis: In the book‚ Jeremy Seabrook talks about the impact of Globalization all around and he
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SUMMER TRAINING REPORT ON “IMPACT OF MERCHANDISING ON SALES OF PARKER /WATERMAN BRANDS” EXECUTED AT LUXOR WRITING INSTRUMENTS Pvt. Ltd. SUBMITTED IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY: SAHIL JAIN 48/MBA/11 “VAISH COLLEGE OF ENGINEERING” MAHARISHI DAYANAND UNIVERSITY (ROHTAK) 2011-2013 DECLARATION I‚ SAHIL JAIN student of Vaish College of Engineering‚ Rohtak hereby declare that
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Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket
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The Effects of Consumerism Posted by Amitabh Shukla on July 2‚ 2009 in World Economy Consumerism is becoming the hallmark of most world economies. In the West‚ it is a common phenomenon‚ but now even developing countries in the world are resorting to it. Consumerism refers to the consumption of goods at a higher rate. The economy is judged by the production and selling of goods. The gross national product is the sum total of goods and services produced for a specific period at a specific time
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Consumerism is Ruining the World Every commercial on television has one thing in common: its purpose is getting you to buy the product at any cost. This is the reason that there are more toy commercials around Christmas time than any other time throughout the year. Why do retail stores advertise patio furniture and grills at the beginning of summer? It is the time which people will most likely buy them. The same concept has been applied to food. Food companies will do whatever it takes to get their
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Analytics Exercise: Distribution Center Location Grainger: Reengineering the China/U.S. Supply Chain W. W. Grainger‚ Inc. is a leading supplier of maintenance‚ repair‚ and operating (MRO) products to businesses and institutions in the United States‚ Canada‚ and Mexico with an expanding presence in Japan‚ India‚ China and Panama. The company works with more than 3‚000 suppliers and runs an extensive Website (http://www.grainger.com) where Grainger offers nearly 900‚000 products. The products range
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