Exam: 3hours‚ 19/50 =15.2/40 (-31) Section A: MCQ (20m) Section B: Choose 2 from 3 Questions (15m each) 1. Describe the type of promotional message that would be most suitable for each of the following personality market segments: (a) highly dogmatic consumers‚ (b) inner-directed consumers‚ (c) consumers with high optimum stimulation levels‚ (d) consumers with a high need for cognition‚ and (e) consumers who are visualizers versus consumers who are verbalizers. Give an example of a promotional
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NAXALISM: A THREAT TO THE STATE OF INDIA Naxalbari has not died and it will never die. - Charu Mazumdar‚ ‘Long live the heroic peasants in Naxalbari!’‚ Liberation‚ July 1971-January 1972. One of the largest internal security threats that the government of India faces today is Naxalism. 1Recent reports show that naxalist movements have spread to as many as 22 states across India‚ including states such as Gujarat‚ Punjab‚ Delhi
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Project – Organization Dynamics Guidelines: • Group Size: 4 (Preferred) • Avoid repetition of case study • Presentation Time: 30 Min (20 min for presentation and 10 min for discussion) Case Study 1: AQUARIUS ADVERTISING AGENCY – Group 1 completed 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? 2. Design a new organization structure that takes into consideration
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To: Client Name From: Joseph Willis Subject: Current Status and Impact of Health Care Reform Date: 25 January 2011 The purpose of this report is to examine the current state of health care as well as the impacts that new legislation will have on the United States healthcare system. Specifically‚ this report will inspect the immediate and long term effects of the healthcare reform bill HR 3590 that was signed into law on March 23‚ 2010 as well as investment advice on the medical care industry
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60 years of Independence - India’s achievements Contemporary India with a scientist President and an economist Prime Minister is very successfully treading the fast track of development Starting from an utterly ruined and exploited country under the rule of the haughty Britishers who sponged away the India wealth‚ the story of India’s success in the last 60 years‚ is one of the proverbial rise from ’rags to riches’. India’s development within a short span of time‚ to the level of a country which
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| An Emergence of Shopping experience - Malling culture What comes to your mind when you hear the word `Mall`? Shopping‚ food‚ movies‚ entertainment or maybe time pass? Well‚ the word may bear different meanings to different people but it definitely stands for more than any of these things. Today‚ shopping malls have become a part and parcel of daily life of people living in Metros and big cities. Introduction Mall culture in India and especially in Delhi & NCR has grown with an incredible
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system‚ which could be combined with pre-sales visits and (5) sales through third-partywholesalers of the products.Since Coca Cola Company has an obligation-forwarding attempt to make their large customerslike hotels‚ giant supermarket chains in addition to the national event outlets in the major cities.Moreover‚ retailers of Coca Cola Company have in fact sold Coca Cola products. According tothe opportunity to sell Coca Cola‚ products throughout supermarket chains‚ Coca Cola Companyclearly‚ have
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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Barista v/s Cafe Coffee Day {Comparative study} Submitted To: Submitted By: Ankeeta Pawa Daksh Gupta Digibh Guliani Poorva V.P. Saxena Salik E. Khan Index Synopsis The aim of this study is to successfully compare two prominent service sector companies on a common platform‚ analyze their working and performance‚ and highlight
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Innovation is a crucial way to leapfrog into the center stage of global business leadership. Based on this cornerstone‚ Marico instituted its CSR initiative in 2003 by forming the Marico Innovation Foundation. The Foundation provides a framework to Industry and Social Sector to leverage innovation for quantum growth. The Foundation plays the role of a catalyst and works towards creating an innovation eco- system through cutting edge research‚ knowledge creation & dissemination. Its recognition platform
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CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007‚ the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s
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