Commercialization of Indian media The media industry across the globe has witnessed spectacular changes in the recent years. There has been a considerable change in the perception of media in the olden times‚ as revolutionary instruments and powerful political players. Today‚ the media is perceived more as businesses with a motto of `remaining profitable’. The growing competition along with the trend of confinement of media ownership to a few major transnational conglomerates has further intensified
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ISSN No-2231-5063 Vol.1‚Issue.X/April 2012pp.1-4 Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” Dr.Shendge‚ BCUD Director Solapur University‚ Solapur ABSTRACT Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard‚ nutties‚ crunchy or chew. It is available in small‚ big and family pack. Chocolate has many shapes like as rectangle‚
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A Project Report on A STUDY ON EFFECTIVENESS OF TRAINING IN ZAFIN LABS Submitted by M.DHARMASAVARTHINI In Partial fulfilment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN HUMAN RESOURCE MEPCO SCHELNK ENGINEERING COLLECE ANNA UNIVERSITY : CHENNAI 600 025 A STUDY ON EFFECTIVENESS OF TRAINING PROGRAM For ZAFIN LABS IN PARTIAL FULLFILLMENT OF MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY M.DHARMASAVARTHINI MEPCO SCHELNK ENGINEERING COLLEGE Declaration
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Indian Writing in English A discussion of Indian Writing in English (IWE) in all its aspects‚ with a view to creating some structure and organization in this body of writing. About Me Name: Paritosh Uttam Location: Pune‚ India View my complete profile Links * Site Feed * My home page * Who’s the most authentic of them all? - II * Mirror‚ mirror on the wall‚ who’s the most authent... * The native verus the NRI writer * Regional literature versus IWE *
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Just Dial- A case study in service marketing Submitted to: Prof. Devang Patel Prepared By: Chetan Panara Vasant Gajara Date:14th may ‚2012 Vision & Philosophy The company’s goal is to create long-term shareholder value by enhancing its position as a leading local search service. The company’s philosophy focuses on end user experience through feedback‚ innovation‚ teamwork and integrity. What does it do? Justdial is India’s no.1 local search destination. It provides
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
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INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday‚ we consume goods and services as individuals‚ families‚ groups and organizations. With every passing year‚ the consumer has not only become smarter but also choosier with his purchase. On top of that‚ the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate
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Dr. Bhupen Hazarika Biography Dr. Bhupen Hazarika is a stalwart in the annals of India’s cultural heritage today. A multifaceted genius‚ he is a good poet‚ music composer‚ singer‚ actor‚ journalist‚ author and film-maker of the very highest repute. He is the only living pioneer of Assam’s film industry in the Northeast‚ and has been therefore‚ rightly hailed as the uncrowned king of North-Eastern India’s cultural world. Education Bhupen Hazarika was born in 1926‚ in Sadiya‚ Assam. An extremely
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Ragging in India is a damaging form of interaction of the seniors in college or school with the juniors‚ newcomers or first years. It is similar to but not same as hazing in the United States‚ it is not an initiation. It involves insults (simple or suggestive sexual‚ sarcastic and even physical)‚ running errands for seniors‚ and many other complex activities. Highly reputed Indian colleges have a wistful history of ragging especially Medical colleges. It has become increasingly unpopular due to several
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