Uttarakhand…) India’s go-to person for tourism‚ the man who branded Kerala as "God’s own country"‚ and turned the southern state into one of the busiest tourist destinations in the country‚ simply cannot come to terms with the devastation in Uttarakhand. Amitabh Kant‚ who is credited with pioneering tourism marketing in India‚ believes the tragedy is because of a significant error of judgement of the state authorities. "Uttarakhand should not have taken the path of industrialisation for development and should
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Morality in Advertising Advertising – An Overview Advertising is the method used by businesses‚ companies and other organizations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light. Advertising is designed to make an impression on its audience. Liberalization has empowered advertising and has completely changed the Indian advertising scenario. Sometimes an ad only has a few moments
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EXECUTIVE SUMMARY Global Pharma Industry is likely to grow at a CAGR of 5% to US $ 1 Trillion by 2013 The Pharmaceuticals Industry in India is the world’s 3 largest in terms of volume and stands 14th in terms of sale. Domestic pharma sector benefitted from increased thrust on Rural Health through bigger budgetary allocations in the Budget of 2009-10 According to PWC in 2010‚ India joined the league of Top 10 global pharmaceutical markets in terms of sales by 2020 with value reaching
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Insurance Project INDEX Sr.No | Topics | Page No. | 1 | Introduction | 3 | 2 | History | 4 | 3 | Products | 6 | 4 | Distribution Channels | 12 | 5 | Bancassurance Partners | 13 | 6 | HDFC Life Web Selling | 14 | 7 | Different Methods Of Payment | 15 | 8 | Ratios and Current Affairs | 18 | 9 | Conclusion | 20 | 10 | Acknowledgement | 21 | INTRODUCTION HDFC Life‚ one of India’s leading private life insurance companies‚ offers a range of individual and group insurance
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An Assignment On The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by:
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What is STEP Analysis? A method used by management that provides the analysis which is based on the four external factors that may affect the organization’s performance. Social‚ Technological‚ Economic and Political are the four factors. This strategical tool helps the profitability of the company. Factors Social: The social factor helps a company to understand the ethical‚ cultural beliefs‚ demographics‚ lifestyles and education. These changes influence the growth of the company. Technological:
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An Empirical Study on the impact of GDP‚Inflation‚BOP & Exports on the Exchange Rate ABSTRACT:- *Dr. Amitabh Joshi ** Rashmi Sharma *** Richa Tiwari The economy of India is the eleventh largest economy in the world by nominal GDP and the fourth largest by purchasing power parity (PPP). In the 21st century‚ India is an emerging economic power with vast human and natural resources‚ and a huge knowledge base. Economists predict that by 2020.India will be among the leading economies
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CELEBRITY ENDORSEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR (In context to India) Amit Kumar Msc Management with Marketing‚ 2010 The Executive Business School‚ Bournemouth University Electronic copy available at: http://ssrn.com/abstract=1802531 4243123 MS MMF AMIT KUMAR Acknowledgement First of all‚ I would like to express my gratitude to Bournemouth University for giving me an opportunity to pursue Masters in my field of studies. I am heartily thankful to my supervisor
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“ EVALUATION OF BOROPLUS PRICKLY HEAT POWDER WITH RESPECT TO THE 4 P’s MARKETING MIX ” AT EMAMI LTD 1 Contents • Chater-1 Introduction Introduction of the Study Need of the Study Objectives of the Study Research Methodology Presentation of the study Limitations • Chapter-2 FMCG Industry & Emami Ltd profile Overview of FMCG Sector in India Outlook of Emami Ltd Profile Emami Vision & Mission Emami Corporate Values & Objectives
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About the company Sunil Bharti Mittal founded the Bharti Group. Bharti Airtel Limited is a leading Telecommunications Company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ the company ranks amongst the top 5 mobile service providers Globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G And 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise Services including national & international long distance
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