[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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Appendix I INDIAN SCHOOL CERTIFICATE (YEAR-12) EXAMINATION MARCH 2013 LIST OF PRESCRIBED TEXTBOOKS 13. Youth and the Tasks Ahead: Dr. Karan Singh ENGLISH (Compulsory) Paper 1. Language 14. My Struggle for Booker T. Washington No specific book is being recommended for background reading. 15. The Ailing Planet: The Green Movement’s Role: Nani Palkhivala Paper 2. Prescribed Texts (For Classes XI & XII) The following stories are to be studied: 1. The Portrait of a Lady:
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e-commerce (practical programs for b.com-iii year) 1-A) Create a program in HTML to insert an image m (he webpage and that image should act us a hyperlink. B. Create a web page which contain she heading HYDERABAD in h3 size‚ Separated by a thick line and below which there is description of Hyderabad in two paragraphs. one aligned to the right and the other Justified. PROGRAM <html> <body> <p> <a href="http://www.saif4u.webs.com"> <img src="smiley.gif" width="32" height="32" /> </a></p> <p> <a href="http://www
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Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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Vincent 1 Amy Vincent Professor Sartin AFRS 100 Sec 02 5511 Composition II December 15‚ 2014 Nonviolence in African American Culture Is violence actually a strategic method of obtaining equality? Throughout the years‚ African Americans have struggled to find the answer to this question. Quite often‚ violence rather than verbal or written communication has been used throughout history as a means of th subduing people of color. For example‚ in the last half of the 19 century‚ blacks were terrorized
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Infrastructure Management Impact of Delhi Mumbai Industrial Corridor Development Executive Summary Contents Executive Summary 2 Chapter 1: DMIC Overview 4 1.1 Introduction 4 1.2 Vision for DMIC 4 1.4 Current Status 5 Chapter 2: Conceptualization 6 2.1 Integrated Corridor Development Approach for DMIC 6 2.2 Concept of Node Based Development 6 2.2.1 Selection Criteria for Investment Region: 6 2.2.2 Selection Criteria for Industrial Area: 6 2.3 Location of Investment
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CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under Study 3 2.1 (A) Theoretical Literature Review 4 2.2 (B) Research based Literature Review 6 3.1 Research Design 8 3.2 Sampling Design 8 3.3 Data Collection Methodology 8 3.4 Data Analysis Tools 8
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Appendix - I INDIAN CERTIFICATE OF SECONDARY EDUCATION EXAMINATION‚ MARCH 2013 LIST OF PRESCRIBED TEXTBOOKS 1. ENGLISH (01): PAPER 1. (Language) No specific book is being recommended for background reading. PAPER 2. (Literature in English) DRAMA : As You Like It : Shakespeare (edited by Roma Gill‚ Oxford University Press) OR Loyalties : John Galsworthy (edited by G.R. Hunter) PROSE: At least one of the following: (i) A Treasure Trove of Short Stories: Compiled and Edited by S. Chakravarthi (Frank
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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COMPANY PROFILE-PEPSI CO. (US) PepsiCo is a world leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay
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