Vonany : * Vonany‚ a multi-media communication platform‚ helps friends‚ colleagues‚ and relatives to communicate seamlessly with a smartphone‚ tablet‚ laptop or personal computer. * It permits multiple-user conference on the mobile and can integrate into any business enterprise solution being used in an office or institution. * Developed by YGen Communications of Chennai and launched about three weeks ago‚ the net-based product has more than 3‚000 subscribers. Indee TV * Indee TV
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Page 1 of 131 Non-interest diversification in Banking‚ the new paradigm shift after liberalization and its relevance as a Marketing Strategy Subrato Bhadury Abstract The Indian commercial banking system partly because of its strategic marketing shift and partly due to investment management and volatility reduction effort is gradually inclining towards non-conventional activities that generate non interest income in the form of fee based income and earnings from currency exchange brokerage and
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National Disaster Management Guidelines Role of NGOs in Disaster Management National Disaster Management Guidelines: Role of NGOs in Disaster Management A publication of: National Disaster Management Authority Government of India NDMA Bhawan A-1‚ Safdarjung Enclave New Delhi - 110 029 ISBN: 978-93-80440-10-1 No. of Copies: 3000 September (2010) When citing this report‚ the following citation should be used: National Disaster Management Guidelines: Role of NGOs in Disaster Management
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Chapter 1 Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and
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Subject: Financial Accounting-I Course Code: BBA-104 Lesson: 1 Author: Dr. Chandra Shekhar Vetter: INTRODUCTION TO ACCOUNTING STRUCTURE 1.0 Objectives 1.1 Introduction 1.2 Development of accounting discipline 1.3 An accountant s job profile: functions of accounting 1.4 Utility of accounting 1.5 Types of accounting 1.5.1 Financial accounting 1.5.2 Management accounting 1.5.3 Cost accounting 1.5.4 Distinction between financial and management
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Hospitality Service Marketing This is a basic course in service marketing and vital for any hospitality industry programme. Synopsis: The subject discusses on service marketing‚ market planning‚ market segmentation‚ service marketing and relationship marketing‚ developing in effective service mission‚ positioning and differentiation of services‚ marketing plans‚ customer – focused service and market research. Objectives: At the end of the course‚ the student will be able to: 1. Understand
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BUSINESS ENVIRONMENT SYLLABUS CHAPTER I Business environment- Dynamic factors of environment- Importance of scanning the environment-Fundamental issues-Economics environment of business - Sock) - cultural environment- Political/ Legal environment -Cultural environment. CHAPTER II Political economy - Government and business -.Public control‚ of business -Trends and structure of Indian economy - Socio - economic problems of India CHAPTER III Government controls and regulations -‚ Regulating
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Prepared by Karnataka Women’s Information and Resource Centre For NATIONAL HUMAN RIGHTS COMMISSION NATIONAL HUMAN RIGHTS COMMISSION Faridkot House‚ Copernicus Marg New Delhi 110 001‚ India Tel: 23385368 Fax: 23384863 E-mail: covdnhrc@nic.in Website: www.nhrc.nic.in © 2005‚ National Human Rights Commission The views expressed by the authors in this publication are not necessarily the views of the NHRC. Edited by Mimmy Jain Designed and produced by Rajika Press Services Pvt. Ltd
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Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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Mostly Harmless Econometrics: An Empiricist’ Companion s Joshua D. Angrist Massachusetts Institute of Technology Jörn-Ste¤en Pischke The London School of Economics March 2008 ii Contents Preface Acknowledgments Organization of this Book xi xiii xv I Introduction 1 3 9 10 12 16 1 Questions about Questions 2 The Experimental Ideal 2.1 2.2 2.3 The Selection Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Random Assignment Solves the Selection
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