Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ‚my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact
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ASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization
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The archetype of the hero‚ Vijay Khanna is played by the actor Amitabh Bachchan‚ Vijay’s character fits the requirement of the archetype “the angry hero” and also displays characteristic of “the noble hero” and “the tragic hero”. Vijay saw his parents get murdered in front of him and throughout his childhood‚ he was trying to figure out who murdered his parents. Vijay grows up and becomes a police office‚ in order to bring justice to the society and correct the social corruption as he’s ultimate
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is changing‚ the same as he does and thinks. There are a lot of positive things in media. The youth get a lot of information from the media. He watches the television and sees the celebrities; most of fans follow what his ICON says. We see Amitabh Bachchan bringing awareness about Polio Drops and The entire Indian cricket team trying to bring awareness on HIV etc.‚ as it is more appealing. Since every individual depends on some media or the other for the latest News and updates this is the best
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IIFA Awards 2011: Winners List Karan Johar accepts his award for best director for his work in ’’My Name is Khan’’ during the International Indian Film Academy (IIFA) awards show in Toronto June 25‚ 2011. Winners of 2011 IIFA Awards The complete list is as below: ● Best Film: Dabangg ● Best Actor (Female): Anushka Sharma‚ Band Baaja Baaraat ● Best Actor (Male): shah Rukh Khan‚ My Name Is Khan ● Best Director: Karan Johar‚ My Name Is Khan ● Best Actor In A Comic Role: Riteish Deshmukh
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creating ways of making money such as stealing shoes at the Taj Mahal and selling them in the market. However‚ placing such importance on money leads Salim to hurt his brother. When Jamal obtains a signed autograph of famous Bollywood actor‚ Amitabh Bachchan‚ Salim steals the photo and sells it behind Jamal’s back. This act is important because it shows Salim is willing to betray his brother for his own selfish ambitions and desire for wealth. Finally‚ camera shots are used to show Salim’s remorse
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STP Of Cadbury The STP strategy: In Indian markets‚ Cadbury India has managed its markets very well and is constantly improvising on the product offerings to different market segments. First step in the STP strategy would be to see how product is perceived in the markets. Have a look at the website pages of Cadbury India http://www.cadburyindia.com/heritage/chocology.asp - it clearly shows how Cadbury is successfully eliminating the doubts and myths of eating chocolates. A history about chocolates
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AIMS AND OBJECTIVE Study Rationale: • Effectiveness of In-Film Advertising • Consumer Behavior and Advertiser’s Behavior towards In-film Advertising Exploring product placement opportunities offered by the mainstream Hollywood and Bollywood movies‚ by understanding their nature‚ the audiences they serve and benefits the industry aims at with respect to the placed product. Study Objective: • To test the effectiveness of brand placement in movies both from the consumers and the advertisers
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CASIRJ Volume 5 Issue 2 [Year - 2014] ISSN 2319 – 9202 IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A DESCRIPTIVE STUDY Ms. Jyoti Kasana Assistant Professor Lakshmibai College Deptt. Of Commerce (University of Delhi) Mr. Naveen Chaudhary Assistant Professornaveenchaudhary1711@gmail.com Lakshmibai College Deptt. Of Economics (University of Delhi) Abstract: The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive
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Methodology Research methodology refers to the analysis of principles of methods‚ rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories‚ concepts or ideas‚ comparative studies to different approaches and individual methods which are conduced when a research work
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