down the pace of the development in the cosmetic industry. Amorepacific Corporation‚ a Korean based cosmetics manufacturer‚ also earned much lower revenue than expected. I analyzed the changes in industrial trend and developed two recommendations for the company to facilitate its growth strategy in the recession. My recommendations are: 1. Adding a new product line in the U.S. 2. Expanding to Brazil. Vision of AmorePacific Corporation According to the company’s 2010 annual report
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differentiating its product as offering higher quality and value. 1.2. Overview of AMOREPACIFIC AMOREPACIFIC Corporation (“AMOREPACIFIC” or “the Company”) aims to become a global beauty company with its core businesses in cosmetics and personal care and health products. Founded in 1945 as a Pacific Chemical Company‚ AMOREPACIFIC Corporation has been involved in beauty products. Cosmetic brands of Amorepacific include: HERA‚ Sulwhasoo‚ LIRIKOS‚ Hyosia‚ Verite‚ Laneige‚ IOPE‚ MAMONDE‚ Haneul‚ TeenClear
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Teaching Note AMORE PACIFIC Case Synopsis AmorePacific‚ the leader in the Korean market for beauty products‚ was established in 1945 with a strong focus on researching and developing products based on Korean home remedies. The company 1959‚ listed its shares in the Korea Stock Exchange in 1973‚ and changed its name to AmorePacific Corporation in 1993. Industry dynamics and pace of development at Amore Pacific accelerated greatly during the 1990s. Domestically‚ anticipated entry by
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Reading List You can also now get 20% off your next purchase* in the HBR Store. Simply enter your promotion code HBRORGREG2 when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each
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leadership-centered culture in their organization. This will lead to developing opportunities that challenge leadership skills among employees. There is a good example to Kotter’s suggestion of institutionalizing a leadership centered culture. AmorePacific Corp.‚ a cosmetics company located in South Korea‚ sends its new sales managers to its
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that American Rice chose to access Vietnam? How do you evaluate this entry mode? 3. If you were a consultant for American Rice‚ would you recommend the company to build a parboil facility in Vietnam? Justify your position. AmorePacific 1. Why has AmorePacific (AP) been doing so well in the home market? 2. Why did AP seek to globalize their business? 3. Should AP use a uniform strategy for France‚ the United States‚ and China? Philips versus Matsushita 1. How did Philips
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PAmore Pacific 1. Why has Amore Pacific been doing so well in the home market? AmorePacific (AP) performed admirably in its home market due to a multitude of reasons. Most notably is its ability to adapt to external pressures whether it is changes in consumer preferences‚ fluctuations in economic activity or the threat of new competition. Over time‚ Korean consumer preferences shifted significantly with Korean women seeking “styles and trends they could call their own.” AP met this by leveraging
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Asia is a big continent but their preference in beauty characteristics is very much alike. Pale skin‚ big eyes‚ small features are the main points of what used to be expected in an Asian woman because of high social status. Although social status is not as important now‚ Asia still holds onto their standards of an idealistic woman and uses them as a basis of what being beautiful should mean. Asian beauty‚ like any other standards of beauty can be achieved through cosmetics. Products that can be used
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Introduction Gangnam style is an overnight sensation that hit the world by storm‚ and it is the first Korean music video that got 100 million views on YouTube. The Korean singer/rapper Psy then became an international star that reached the number two spot on the American Billboard Charts and number one on the Chinese music charts. He was even invited on the Ellen Show to perform his dance next to Britney Spears and Ellen Degeneres herself. These are prove that the Korean Wave (or Hallyu in Korea)
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AKZO NOBEL ALCATEL LUCENT ALCOA ALFA LAVAL ALFA ROMEO ALIBABA ALLEN-EDMONDS Allergan ALLSTATE INSURANCE ALTRIA AMATA AMD AMERICAN AIRLINES AMERICAN EXPRESS AMERICAN STANDARD AMERICAN STOCK EXCHANGE AMEX45 AMERICANELECTRICPOWER AmerisourceBergen AMOREPACIFIC ANA (all nippon airways) ANADARKO PETROLEUM ANGLO AMERICAN Plc ANSA MCAL 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 AOL AON APACHE CORPORATION
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