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    CO-OPERATE SOCIAL RESPONSIBILITY Social responsibility is an idea that has been of concern to mankind for many years. Over the last two decades‚ however‚ it has become of increasing concern to the business world. This has resulted in growing interaction between governments‚ businesses and society as a whole. In the past‚ businesses primarily concerned themselves with the economic results of their decisions. “Today‚ however‚ businesses must also reflect on the legal‚ ethical‚ moral and social consequences

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    Does CSR (Corporate Social Responsibility) help firms increase sales and contribute increasing market share in retail sector? CSR - A new business strategy! A Dissertation Acknowledgment The researcher wishes to acknowledge the following people who extended assistance in the preparation and realization of this research up to its completion: Name Position or Occupation or Vocation Abstract This dissertation explores the relevance of social corporate responsibility (CSR) to business

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    ABSTRACT CORPORATE SOCIAL RESPONSIBILITY AND INDUSTRIAL DISASTER Bijoya Banik[1] Corporate Social Responsibility is the responsibility of the business towards the society that it takes from. It is the management of the business in a manner such that it produces a positive impact on society. Critics of CSR say that the primary purpose of a business is to make profit‚ and that it has no additional duty as long as it complies with all rules and regulations. Not doing anything negative might

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    Corporate social responsibility is becoming a key initiative and an essential tool in the growth of multinational corporations and the development of third world countries throughout the globe. The two concepts can work hand in hand to provide benefits for all; however difficulties in regulating and implementing corporate social responsibility need to be overcome before effective changes can be made. Definitions of corporate social responsibility can be somewhat varied depending on the perception

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    GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING

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    PART A The concept of corporate social responsibility (CSR) is very modern and now applies to more and more business. As the nation population grows‚ the market also expands. The demand for companies that invest in CSR has increased the resent years from: customer; employees; suppliers; community groups’ government as well as some shareholder. Several authors argue that companies can gain enormous benefits by being social responsible. However‚ there are a large number of different views of companies

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    Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………

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    SIXTH FRAMEWORK PROGRAMME  PRIORITY 7  ‘Citizens and Governance in a Knowledge Based  Society’  Understanding and  Responding to Societal  Demands on Corporate  Responsibility  (RESPONSE)  Contract no.: PL 506462  Final Report  DRAFT – Comments Welcome RESPONSE RESEARCH TEAM:  Maurizio Zollo‚ INSEAD‚ Academic Director‚ MC chair  Valeria Berchicci‚ INSEAD  Adri Tolstrup‚ CBSc  Lourdes Casanova‚ INSEAD‚ MC member  Katrine Goul Dueholm ‚ CBS  Donal Crilly‚ INSEAD 

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    ....................................................................................................2 2. The stance of Pfizer ............................................................................................3 2.1 Theories of corporate social responsibility and ethics ...................................3 2.2 Pfizer ’s stance on CSR and ethics ..................................................................4 Bribery of Big Pharma ’s .........................................

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    a. Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic‚ environmental and social imperatives (“Triple-Bottom-Line- Approach”)‚ while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction

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