Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
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Magical realism in novels is a creative way for the author to enhance the reader’s experience. Laura Esquivel uses this technique in her story‚ Like Water for Chocolate‚ to add depth and strength to her characters‚ themes‚ and historical context. Esquivel’s story focuses on a young woman named Tita trying to find herself. Her journey includes overcoming obstacles such as‚ the Mexican Revolution‚ a controlling and overbearing mother‚ and the pain of a forbidden love shared with a man who married
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Why read Charlie and the chocolate factory A lot of people dreams and ideologies are shaped by books and movies and their stories when they come across as children and teens. These stories are not only giving a flight to fantasy‚ bit it shapes their ambitions and what they see as to be the possible and impossible. As we grow up to be adults‚ while many of these notions are long gone‚ a few stay and turn into inspirations for future adventures. Roald Dahl is one of the authors who has perhaps been
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story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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processes by which a company can add value to its OM decisions including: * Cost * Quality * Delivery * Flexibility * Innovation COMPETITIVE PRIORITIES OF AMUL To be a market leader and stand above the competition are the goals of every business. As seen previously in manufacturing strategy‚ Amul employs one of the best practices for the manufacturing of its goods. It incorporates state-of-the-art
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Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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Charlie and the chocolate factory Good morning Ms Au and classmate. Today I would like to introduce a film called Charlie and the chocolate factory. Are you a chocoholic? If yes‚ i really recommend you to watch this film. This film is talk abut a Charlie Bucket is a kind‚ loving boy who lives in poverty with his mother‚ father‚ and four bedridden grandparents. His mother is unemployed and his father works at a toothpaste factory‚ responsible for putting the caps on the tubes of toothpaste that
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Rosina Gonzalez ENG 353 02/08/05 Research Paper For this paper‚ I chose the Roald Dahl modern fantasy book‚ Charlie and the Chocolate Factory‚ and the film Willy Wonka and the Chocolate Factory. Dahl’s books are mostly fantasy and full of imagination. They are always a little cruel‚ but never without humor - a thrilling mixture of the grotesque and comic. A frequent motif is that people are not what they appear to be. Dahl’s works for children are usually told from the
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Chocolates may be items of impulse-purchase‚ competing with other categories like soft drinks‚ snacks and beverages for a share of the consumer’s wallet‚ but modern trade and other factors like liberalisation of the economy‚ growing income of middle class and macro-economic conditions have had a positive impact on consumer spending. "The per-capita consumption of chocolates has increased from 40gm in 2005 to 110-120 gm now and there is a lot of scope to grow even further‚" says Rajesh Ramanathan
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AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS
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