A PROJECT REPORT ON EIC ANALYSIS (Financial Management-ll) LOTTE PVT. LTD. Submitted To- Submitted By- Prof. Aparna Hawaldar Karun Rustagi IBS-B‚ FM- ll 11 BSP 2034 Section - D
Premium Confectionery Chewing gum Chocolate
million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products‚ tissues‚ soft drinks and chocolates. The strengths of FMCG are that: • It has low operating costs • Establishing distribution networks in Urban as well as Rural areas. • Widely popular brands in FMCG sector. ABOUT THE PAPER BRAND: “A brand is a name‚ term‚ sign‚ symbol
Premium Milk Brand Brand management
Cadbury’s in India The word ‘chocolate’ has been traced back in ancient times from central America –civilizations Aztec and Maya ‚Chocolate made from roasted cocoa beans was mostly enjoyed and relished all over the history as a drink . In ancient times as the expensive cocoa were gifted when a newly born arrives in a family or any religious occasions. Even the traders used to exchange it for jade‚ clothes etc.‚ till recent times the chocolate has been just the plain chocolate. However Sir Hans Sloane
Premium Chocolate Cadbury plc
A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.) SYNOPSIS INTRODUCTION: “consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult‚ Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements
Premium Marketing
___________________________ Do you like chocolates? Very much Okay Not much Not at all How many times you buy chocolates? Once every day 2- 3 times a week Once a week On special occasions only Others‚ please specify What do chocolates signify to you? ________________________________________ Where do you normally buy chocolates from? Your local kirana shops Supermarkets like Big Bazaar Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest
Premium Choice Preity Zinta Preference
A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
Premium Marketing Strategic management Maggi
E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage
Premium Chocolate Cadbury plc
admired companies by Fortune India in 2013. Its flagship product‚ Cadbury Dairy Milk is considered to be the chocolate taste preference of the Indian consumer. The other popular products include Cadbury Choclairs‚ Cadbury Bournvita‚ Perk‚ Bournville‚ Celebrations‚ 5-Star and Gems. The popular chocolate‚ Toblerone is also now available in the Indian market. b) Competitors: Competitors in Chocolate Market: Turnover of Rs. 4500 crore; there are three major market players:- Cadbury with 70% of the market
Premium Food Chocolate Food industry
Amul Kool - Refreshing Drink In today’s time most of the people are moving towards a healthier lifestyle. And food patterns top this list. Keeping in mind this growing consumer trend‚ most of the successful companies are fast evolving their product portfolios to satisfy these needs. Flavoured milk is one such healthy product filled with nutrients that make it nutritionally superior to soft drinks. Amul’s Kool brand of flavoured milk has been in the market for several years. Amul Kool is surviving
Free Nutrition Milk
of the group is dairy milk which is milky chocolates‚ there are various products under this brand name. One of which is the latest chocolate introduces by the group‚ Dairy Milk Silk. Cadbury Dairy MilkCadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods and sold in several countries around the world. It first went on sale in the United Kingdom in 1905. : Cadbury Dairy MilkCadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft
Premium Chocolate Cadbury plc