EXECUTIVE SUMMARY In this research the researcher has put an effort to understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other desired behavioural responses of the firm‘s
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18th Century Swimwear During the 18th century‚ spas where men and women engaged in public bathing began appearing in France and England. Men and women still bathed infrequently for recreation and it was considered as therapy. Modesty was of prime importance with style not much of a consideration in those days. The first suits were far from practical or comfortable; ladies went as far as to sewing lead weights into the hem of the bathing gown to prevent the dress from floating up and exposing
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MINOR PROJECT REPORT ON “Cost Sheet Analysis of Britannia Bread” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: Ms. NITIKA SHARMA Assistant Professor/ Associate Professor/ Professor‚ RDIAS SUBMITTED BY: Name of the Student – Rinki Khatri Enrollment No. 03515901711 BBA‚ Semester 3 Batch 2011 – 2013 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES NAAC Accredited ‘A’ Grade Category Institute High Grading 81.7% by joint
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semester program. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skill‚communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department‚ finance department‚ human resource department and other organisational processes from the company itself and from the internet. .
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Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India‚ dairy plants have different systems of milk marketing‚ namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized. And‚ the marketing of milk and milk products in India is dominated by the unorganized sector‚ which handles about 86% of total milk production‚ while the organized sector handles only about 14 % of the
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SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK ‚ BUTTER‚ CHEESE‚ GHEE‚ CHOCOLATE‚ ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) SUBMITTED BY: Garima Tyagi ROLL NO -9052576 BBA-VI SEM INSTITUTE OF MANAGEMENT & RESEARCH GHAZIABAD “Hard Work: The power that pulls everything successfully” No task
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AMUL BUTTER – MP3 “Kaise sumjhaoon tumhe ki yeh Mera Pehla Pehla Pyaar (MP3)hai”. A billion page thesis‚ a never ending lecture‚ a review limited to 7500 characters and of course a silence till eternity can never explain my love for –AMUL BUTTER. Kaise sumjhaoon tumhe ki yeh AMUL BUTTER Mera Pehla Pehla Pyaar Hai. It was my Love at First Sight (Oops Sorry First Bite) and that’s the one for lasts. They say that we don’t have memories beyond the age of Five‚ ie‚ if asked we can’t tell anything
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Confectionaries Confectionery is related to the food items that are rich in sugar and often referred to as a confection. Confectionery refers to the art of creating sugar based dessert forms‚ or subtleties (subtlety or sotelty)‚ often with pastillage. From the Old French confection‚ origin of Latin confectio(n-)‚ from conficere‚ to "put together".[1][2] The confectionery industry also includes specialized training schools and extensive historical records.[3] Traditional confectionery goes back to ancient
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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The Birth of Amul The Kaira District Cooperative Milk Producers’ Union Limited was registered on December 14‚ 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat). Milk Producers had to travel long distances to deliver milk to the only dairy‚ the Polson Dairy in Anand. Often milk went sour as producers had to physically carry the milk in individual containers‚ especially in the summer
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