The Birth of Amul The Kaira District Cooperative Milk Producers’ Union Limited was registered on December 14‚ 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat). Milk Producers had to travel long distances to deliver milk to the only dairy‚ the Polson Dairy in Anand. Often milk went sour as producers had to physically carry the milk in individual containers‚ especially in the summer
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Introduction Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India.[2] The word Amul(अमूल) is derived from the Sanskrit wordAmulya(अमूल्य)‚ meaning invaluable.[3] The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3.03 million milk producers in Gujarat.[4] Amul spurred India’s White
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EXECUTIVE SUMMARY In this research the researcher has put an effort to understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other desired behavioural responses of the firm‘s
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COMPANY &FORM OF ORGANISATION In 1929‚ Peston Edul Polson established Polson Model Dairy at Anand to manufacture butter‚ ghee and casein and in 1944; the Bombay Municipal Corporation Milk Supply was inaugurated. Monopoly rights were awarded to Polson for Procuring milk from Kaira. Amul’s genesis is linked to the freedom movement in India. Sardar Vallabhbhai Patel‚ an eminent Indian freedom fighter encouraged the dairy farmers from the Kaira district in Gujarat to form a cooperative to counter the
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ANALYSIS OF AMUL & GUJARAT COOPERATIVES OF MILK MARKETING FEDERATION Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (2006-2009) Guided By: Mr. Rakesh Kr. Arora Sr. Lecturer Submitted by: Rashid Ali 1031591706 Rukmini Devi Institute of Advanced Studies (Aff. To Guru Gobind Singh Indraprastha University) 1 CERTIFICATE This is to certify that the project (BBA-159) entitled “Micro Analysis of Amul & Gujarat Cooperative
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This became more noticeable when the Government of Bombay started the Bombay Milk Scheme in 1945. Milk had to be transported 427 kilometers‚ from Anand to Bombay. This could be done only if milk was pasteurized in Anand. | | | | After preliminary trials‚ the Government of Bombay entered into an agreement with Polsons Limited to supply milk from Anand to Bombay on a regular basis. The arrangement was highly satisfactory to all concerned – except the farmers. The Government found it profitable;
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sell ice cream brands other than Mother Dairy and to convince the non MD retailers to sell MD ice-creams. Observations: • Quality wise Mother Dairy ice creams are one of the best product range’s available in the ice cream market • MD has good range of products • Prices of Amul Products are less than Mother Dairy • But Quality wise Mother Dairy is better than Amul • Mother Dairy gives Flat 21% Margin to the retailers for all ice cream products • Amul Gives 17% Margin for its ice cream products
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marginal milk producers by traders or agents of the only existing dairy‚ the Polson dairy‚ in the small city Anand (near Anand railway station) (in Kaira District of Gujarat).[7] Milk producers had to travel long distances to deliver milk‚ which often went sour in summer‚ to Polson. The prices of buffalo and cow milk were arbitrarily determined. Moreover‚ the government had given monopoly rights to Polson to collect milk from Anand and supply it to Bombay city.[8][9] Angered by the unfair trade practices
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[pic] Synopsis Of Major Project Report on Sales & Distribution Management Role of Sales and Distribution in AMUL India Guided By:- Submitted by:- Dr . Alok Mittal Sir Medha Nakhare MBA 3rd Sem Section- Y Introduction Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm ’s sales operations. It is an important business
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offices. AnandRathi has been named “The Best Domestic Private Bank in India” by “Asia money” in their Fifth Annual Private Banking Poll 2009. COMPANIES UNDER THE GROUP: ANAND RATHI SHARE AND STOCK BROKERS LTD ANAND RATHI FINANCIAL SERVICES LTD ANAND RATHI COMMODITIES LTD ANAND RATHI GLOBAL FINANCE LTD ANAND RATHI ADVISORS LTD ANAND RATHI INSURANCE BROKERS LTD AR VENTURE FUNDS MANAGEMENT LTD PRODUCT AND SERVICES :Demat accounts Mutual Funds Derivatives Commodities Bonds Trading Accounts
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