know today as “AMUL”. The name has taken from the Sanskrit word “AMULYAM” which mean ‘priceless’. As per study we came to know that the name has been suggested by the quality control department of Amul in ‘Anand’. But‚ for some it seems that it is the acronym of the word ‘Amul’ as (Anand Milk Union Limited). During the late 40’s an awareness program took place in the Anand district of Gujarat by the farmers which took the shape of revolution. This revolution was known as the dairy revolution in
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CASE : CUTTING CAFETERIA COSTS A cafeteria at All-State University has one special dish it serves like clockwork every Thursday at noon. This supposedly tasty dish is a casserole that contains sautéed onions‚ boiled sliced potatoes‚ green beans‚ and cream of mushroom soup. Unfortunately‚ students fail to see the special quality of this dish‚ and they loathingly refer to it as the Killer Casserole. The students reluctantly eat the casserole‚ however‚ because the cafeteria provides only a limited
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AMUL BUTTER – MP3 “Kaise sumjhaoon tumhe ki yeh Mera Pehla Pehla Pyaar (MP3)hai”. A billion page thesis‚ a never ending lecture‚ a review limited to 7500 characters and of course a silence till eternity can never explain my love for –AMUL BUTTER. Kaise sumjhaoon tumhe ki yeh AMUL BUTTER Mera Pehla Pehla Pyaar Hai. It was my Love at First Sight (Oops Sorry First Bite) and that’s the one for lasts. They say that we don’t have memories beyond the age of Five‚ ie‚ if asked we can’t tell anything
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Key finding and suggestion- most of the consumers and families are consuming 50 ltrs of milk per month. So it is suggested that we should persuade them to increase the consumption of milk by informing the value and new use of the milk in the dairy life. Consumers‚ which are purchasing below 50 ltrs per month‚ should be emphasizing while message is communicated. Advertising is required to them buy more quantity of milk. Key finding and suggestion- As
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Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:
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Amul has a minuscule market share in the Indian Chocolate Market space. Cadbury and Nestle remain to be strong and Amul is being elbowed out by constantly growing foreign brands. Indian Chocolate Industry however continues to be robust with an expected CAGR of about 18-20 percent. As far as the position of Amul Chocolates amongst the various SBUs(STRATEGIC BUSINESS UNIT) of Amul Umbrella is concerned‚ Amul Chocolates once again fails to score. Amul chocolates contributed probably half a per cent
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Miniproject on nokia Submitted to Prof.N.radha (mam) Ssb College Submittedby A.HEMAVATHI(13HX1E0001) V.BINDU(13HX1E0045) Nokia company profile:- Nokia From Wikipedia‚ the free encyclopaedia This article is about the telecommunications corporation. For other uses‚ see Nokia (disambiguation) Type Julkinen osakeyhtiö (Public company) Traded as OMX: NOK1V NYSE: NOK Industry Telecommunications equipment Internet Computer software Founded Tampere‚ Grand Duchy
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Anand Mahindra * Passionate innovator * I call myself a “right brained person.” * The whole feeling in this company has been one of trusteeship. * Innovators are non-conformists. Innovators and entrepreneurs are those who have immense confidence in their capabilities. * If educated properly‚ Indians are second to none in the world. * I worry when times are good. * It’s never only about the money‚ it can’t be. Otherwise I don’t think you can get outstanding results.
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oAmul a brand of success has managed to create a distinct and concrete image in the mind of the consumer. It’s all happens due to sincere‚ hard work and team effort or amul society‚ amul was formed in the year 1946 in the form of society by the visionary Dr .kurien with a noble purpose to uplift the village farmers to sustainable position by bringing them into the net of the society. Starting with a few liters of milk per day to millions and millions liters per day indicates the success
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