to motivate the sales people towardsachieving higher sales) Non-financial motivators (Non-financial motivation plays a vital role for sales people at the later stages when they needthe psychological satisfaction‚ beyond the monetary benefits. In AMUL‚ financial motivators include: Adhoc Adhoc is a one type of allowance given to employees. union is deciding this allowance asan extra benefit for employees. HRA:- House rent allowance is given to employees as an incentive. HRA is given to thatemployees
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Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
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A project Report on “LOGISTICS AND SUPPLY CHAIN MANAGEMENT OF AMUL MILK” Submitted by AKANSHA JAISWAL AT AMUL GUJARAT
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SR.NO TOPIC PG. NO 1. Introduction 2. Brand Personality‚ 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference INTRODUCTION Company History Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat
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Study of various strategies and policies Followed by Amul ACKNOWLEDGEMENT “Experience is the best teacher” This is what we have been hearing from long but
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AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS
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Q1. कोणते भारतीय बेट नुकतेच UNESCO तर्फे MAB कार्यक्रमा अंतर्गत World Biosphere Reserve म्हणून घोषित करण्यात आले आहे?- B. निकोबार Q2. INSTAL ही महत्त्वाकांक्षीयोजना कोणत्या मंत्रालयाशी संबंधीत आहे?- B. Sports Q3. भारताने नुकतेच Champions Trophy चे अजिंक्यपद मिळविताना अंतिम सामन्यात कोणत्या संघाचा पराभव केला?- B. इंग्लंड... Q4. अलीकडेच चर्चेत असलेले राजाजी राष्ट्रीय उद्यान कोणत्या राज्यात आहे?- A. उत्तराखंड Q5. Indian National Defence university कोणत्या राज्यात स्थापन करण्यात येत आहे?- C. हरियाणा
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We visited total 95 outlets of Amul. Area wise visits are as follows Grant Road‚ Kamathipura – 16 Lower parel‚ Jacob circle‚ Byculla – 35 Mumbai central – 9 Madanpura‚ Agripada – 19 Mahalaxmi – 16 Also we visited competitor’s outlets to place Flaavyo & Sugarfree ice cream. Apart from these two new launches‚ some of these competitors outlets also ordered few other products from Amul icecream! Market feedback Overall market feedback is mixed. Amul is indeed a number 1 brand of choice
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Dharam Dev Ânand (born September 26‚ 1923) is a famous Indian actor and film producer. His real name was Devdutta Pishorimal Anand. Dev Anand is one of the most popular stars the Hindi Film Industry has seen. In his heydays‚ he was considered the epitome of the suave‚ urban gentleman. His elder brother Chetan Anand is credited to bringing him and younger brother Vijay Anand into the film world. Though he did launch his son Suneil Anand in films with Anand aur Anand‚ the film and Suneil did not
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