Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred by people. ➢ To know the preference of Amul ice cream with comparison to other competitive brands. ➢ To know the factors which affects consumer’s buying behavior to purchase prolife & sugar free ice cream. ➢
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MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of Amul. • Understand the market demand. • buyer-consumer relationship strategy followed by the company • Insight of the working trend of Amul • Analyzing Supply Chain System of Amul. • To provide any suggestions in the improvising of the current system and contribute in making the same executable Understanding Distribution • Amul has setup or hired 12 manufacturing
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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Name: Lee Yaoxiang UOG ID: 000696310 Course: BA (Hons) in Marketing Subject Title: Customer Insight & Research Subject Code: MARK1109 Lecturer: Mr. Pradeep Paraman Intake: February 2011 Contents Executive Summary | Page 3 | Research Objectives | Page 4 | Introduction | Page 4-5 | Methodology | Page 6 | Technique of Sampling | Page 6 | Method of Data Collection | Page 7-8 | Questionnaires | Page 9 | MRS Code of Conduct | Page 10 | Research Limitations | Page 11 |
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SAMPLE BUSINESS PLAN Fast ‘n Fresh Premium Ice Cream Parlor 858 Success Avenue Valley City‚ CA 93xxx 559-000-0000 (T) – 559 – 000-0000 (F) Prepared By J. B. Entrepreneur Submitted To: Valley City National Bank 2461 Money Avenue Valley City‚ CA 93xxx Foreword This sample business plan was prepared by Craig Gonzales‚ undergraduate student‚ and by Dewey E. Johnson‚ Ph.D.‚ Professor of Management and Director‚ Small Business Institute‚ Sid Craig
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ICE CREAM IN AUSTRALIA 24 Dec 2014 HEADLINES Ice cream grows by 3% in value terms in 2014 and marginally slips in volume terms Two consecutive hot summers revives ice cream Frozen yoghurt records the fastest current value growth of 12% in 2014 Unit prices of ice cream rise from A$7.02/kg in 2013 up to A$7.29/kg in 2014 Unilever Australia Ltd retains its leadership with 31% value share in 2014 Ice cream is expected to continue its strong growth with a value CAGR of 2% at constant 2014 prices over
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SELECTA ICE CREAM I – EXECUTIVE SUMMARY Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess‚ authentic flavours‚ and unique gold can packaging—qualities that remained throughout the years. In 1990‚ RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products‚ Inc. Known for its sharp entrepreneurship‚ RFM catapulted the rise of Selecta as a serious contender in the ice cream
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examination but it was still quite okay until something drastic happened… Noticing my glum expression‚ Emily relented at last. “Shall we go and get an ice-cream?”She suggested. I immediately brightened up at the prospect of a refreshing dessert. We headed towards our favourite ice-cream shop and she paid $3 for herself and me. Appetising ice-creams in hand‚ we leant against the railings‚ watching the shoppers pass by below us as we enjoyed our desserts. As I savoured the sweet‚ creamy taste of the
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Expected Return=E(R_(ASSET ) )= ∑_(i=1)^n▒〖(P_(i ) 〗 x R_(i ))=(P_(1 ) x R_1 )+(P_2 x R_2) E(RICE CREAM) = (.50 x -.02) + (.50 x .20) = -.01 + .10 = .09 or‚ 9% E(RFRISBEES) = (.50 x .06) + (.50 x .12) = .03 + .06 = .09 or‚ 9% E(RUMBRELLAS) = (.50 x .15) + (.50 x .03) = .075 + .015 = .09 or‚ 9% Variance=Var(R)=σ^(2 )= ∑_(i=1)^n▒〖{pi x [Ri-E(R) ]^(2 )}〗 Var(R_(ICE CREAM) )= .5 x (-.02- .09)^(2 )+ .5 x (.20- .09)^2= .0121 Var(R_FRISBEES )= .5 x (.06- .09)^(2 )+ .5 x (.12- .09)^2=
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