"Amul ice cream customer perception" Essays and Research Papers

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    as a snack or dessert. ice-cream Variant of ice cream a rich‚ sweet‚ creamy frozen food made from variously flavored cream and milk products churned or stirred to a smooth consistency during the freezing process and often containing gelatin‚ eggs‚ fruits‚ nuts‚ etc. Related Forms: ice-cream adjective Webster’s New World College Dictionary Copyright © 2010 by Wiley Publishing‚ Inc.‚ Cleveland‚ Ohio.  Used by arrangement with John Wiley & Sons‚ Inc. > Milk and cream contain tryptophan‚ an

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    Ad Analysis Ice Cream Ads

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    Ad Analysis Have you ever been walking down the ice cream aisle at the grocery store‚ and there are 12 different brands for the exact same flavor? If you have‚ and if you are as financially stable as I am‚ you almost always reach out for the cheapest one in your range of vision. One of the Ben and Jerry’s advertisements in the People’s magazine may make you think twice about the type of ice cream you are purchasing. This ad is an explosion of color‚ with an interesting layout‚ and a play on font

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    for some friendly composition and to see who will hold bragging rights. Also‚ when i was a kid my mom and I use to go for bike rides on the trail into erin to get ice cream from baileys ice cream shop. I it was always worse biking back rather than there because I always thought about the ice cream but on the way back there was no ice cream to look forward to.

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    amul

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    chocolate products recently. Cadbury has completely turned around its Bournville (dark chocolate) category. Dark chocolate (Cadbury or other) was previously seen as primarily meant for cooking. But Cadbury has‚ partly because of improved health perceptions of dark chocolate‚ in the past few years been relaunching Bournville in new variants‚ including

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    “healthy” may contain harmful chemicals‚ many of which the average person has no idea what they really are. Do you remember the 1997 Breyers ice cream commercial that asks a very simple question— “What’s in your ice cream?” In the commercial‚ they have young children read the label of some brands of ice cream. The kids are unable to read what’s in the ice cream‚ let alone understand what it means. The message that Breyers was trying to get across is that if you can’t even

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    Amul

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    effort to understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion includes interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling‚ publicity and direct marketing. The purpose of Product promotion is to stimulate‚ motivate and influence the purchase and other  desired behavioural responses of the firm‘s customers.‖   AMUL’s business strategy is driven by its twin

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    BEN N JERRY ICE CREAM

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    Ben & Jerry’s Homemade Ice Cream Inc: A period of Transition Despite making the first yearly loss in 1994‚ the company’s health cannot be written off. The loss in 1994 can mostly be attributed to some irregular factors like debt due to the asset write-down of $6.8 million resulting from abandonment of complex manufacturing system and incorrect assumption about the value at the St. Albans plant. The introduction of the "Smooth‚ No Chunks" line in the same year also resulted in some extra advertising

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    Amul Report

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    SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK ‚ BUTTER‚ CHEESE‚ GHEE‚ CHOCOLATE‚ ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) SUBMITTED BY: Garima Tyagi ROLL NO -9052576 BBA-VI SEM INSTITUTE OF MANAGEMENT & RESEARCH GHAZIABAD “Hard Work: The power that pulls everything successfully” No task

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    SUMMARY ‘Lord’s Ice-cream Parlour’‚ one of the prime ice cream products situated in St. Johns Wood with a good market share is one of the best in that area providing ice cream with fresh taste and modern packaging. It was established in 1998‚ ‘Lord’s Ice-cream Parlour’‚ at present uses straight-line technology for manufacturing more than twenty three types of premium ice cream in its factory in Swiss Cottage‚ producing nearly 530 liters of ice cream each day . ‘Lord’s Ice-cream Parlour’ has a two

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    QUESTIONNAIRE Customer perception and feedback on Ice cream bar at Ibaco. PERSONAL PROFILE Name: Contact no: Age : Gender: Parlour name: 1. Are you a regular customer of Ibaco? □ Yes □ No 2. How often do you visit Ibaco? □ Once a week □ fore night □Twice a month 3. What time do you generally prefer to have ice cream? □ Noon □ Evening □ Night 4. Did you tried customised ice cream bar at Ibaco? □Yes ` □ No 5. If yes‚ please race your satisfaction level? □Highly Satisfied □ Satisfied

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