oAmul a brand of success has managed to create a distinct and concrete image in the mind of the consumer. It’s all happens due to sincere‚ hard work and team effort or amul society‚ amul was formed in the year 1946 in the form of society by the visionary Dr .kurien with a noble purpose to uplift the village farmers to sustainable position by bringing them into the net of the society. Starting with a few liters of milk per day to millions and millions liters per day indicates the success
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The main motive of Amul is to maximize the return to the milk producers using the latest technology by providing value for money products to the consumers. Amul has been successful in terms of keeping balance between 3.1million milk producers and 1.2billion consumers. And in full filling this motive one of the major factors was Amul’s visionary‚ the father of white revolution‚ Late Dr Vergis Kurien’s perception towards the technology. 50years back when Amul was having milk in surplus in the winters
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to motivate the sales people towardsachieving higher sales) Non-financial motivators (Non-financial motivation plays a vital role for sales people at the later stages when they needthe psychological satisfaction‚ beyond the monetary benefits. In AMUL‚ financial motivators include: Adhoc Adhoc is a one type of allowance given to employees. union is deciding this allowance asan extra benefit for employees. HRA:- House rent allowance is given to employees as an incentive. HRA is given to thatemployees
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semester program. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skill‚communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department‚ finance department‚ human resource department and other organisational processes from the company itself and from the internet. .
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History of the company * * Milk‚ The inspiration behind a revolution | | Over six decades ago the life of a farmer in Kaira was very much like that of farmers anywhere else in India. His income was derived almost entirely from seasonal crops. Many poor farmers faced starvation during off-seasons. Their income from milch buffaloes was undependable. The milk marketing system was controlled by contractors and middlemen. As milk is perishable‚ farmers were compelled to sell their
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The Kaira District Co-operative Milk Producers’ Union Ltd. was registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy‚ the Polson dairy‚ in the small city Anand (near Anand railway station) (in Kaira District of Gujarat).[7] Milk producers had to travel long distances to deliver milk‚ which often went sour in summer‚ to Polson. The prices of buffalo and cow milk were arbitrarily determined. Moreover‚ the government
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I consider this work worthy for the award of the degree of Master in Business Administration. Signature of the Guide Date: (Name of the Guide) INDEX (Tentative) Project Report Hand-Book © S.N.J.B’s COE Dept. of MBA 2012-2013 PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring toenter in management profession must have practical knowledge of the subject. The objective of
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We visited total 95 outlets of Amul. Area wise visits are as follows Grant Road‚ Kamathipura – 16 Lower parel‚ Jacob circle‚ Byculla – 35 Mumbai central – 9 Madanpura‚ Agripada – 19 Mahalaxmi – 16 Also we visited competitor’s outlets to place Flaavyo & Sugarfree ice cream. Apart from these two new launches‚ some of these competitors outlets also ordered few other products from Amul icecream! Market feedback Overall market feedback is mixed. Amul is indeed a number 1 brand of choice
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Literature Review This packet details the steps necessary to produce a literature review that may be required for work in various disciplines‚ including English‚ history and psychology. This packet is not intended to replace instructor guidelines and should not be used in that manner. The packet’s intended use is as a supplement to classroom instruction on assembling a literature review. Therefore‚ it contains only general information that must be tailored to fit specific guidelines as required
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Purpose of a Literature Review - to identify what has already been done/found‚ in relation to the research topic that is being studied and answers the question of what needs to happen next. - provide a brief overview of research you’ve read. - Demonstrate that you understand the topic and have significant knowledge within the field of study and then make a case. - Making a case may be an analysis of research‚ study‚ or conceptual argument. - Also‚ be sure to include a persuasive
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