Long term maintenance of a classic brand name A Nestlé case study Page 1: Introduction Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some £227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market
Premium Brand Corporate social responsibility Sustainability
International Conference on Computing and Control Engineering (ICCCE 2012)‚ 12 & 13 April‚ 2012 Automatic Street Light Intensity Control and Road Safety Module Using Embedded System Radhi Priyasree1; Rafiya Kauser.H2; Vinitha.E3; Gangatharan.N4 Department of ECE‚ RMK College of Engineering and Technology R.S.M Nagar‚ Puduvoyal-601206 radhipriyasree@gmail.com1; riyakulz@gmail.com2; vinithamaran@gmail.com3; n.gangatharan@yahoo.com4 Abstract This paper is aimed at creating safer roadways with intelligent
Premium Light
case research in marketing‚ marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing‚ marketing strategy‚ and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis. What is marketing? Today marketing must be understood
Premium Marketing
1. INTRODUCTION In order to start and sustain a business one needs finance. In the unit one on feasibility study. It’s included in the process of estimating financial requirements. The process involved:- a) Making a list of all the assets b) Identifying the sources of supply c) Estimating the cost of acquisition when the assets are to be acquired on outright basis. Then investment requirements as well as entrepreneur’s fear will increase. To scare away the entrepreneur’s fear‚ the emphasis
Premium Finance lease Lease Leasing
2013 I. Executive Summary A canned jams‚ packaged dried fruits‚ producer and marketer named Yummy Company and all their products are made from pure natural exotic tropical juice. The company is in good performance. From the field distribution‚ marketing‚ price‚ imports and exports aspects all are excellent. They also experienced massive expansions to the other part of the Philippines during past two years. They also have a workforce over 1‚ 200‚ from the scenario‚ the regular employees are 900 and
Premium Human resources Employment Human resource management
Bibliography: Craig Fleisher and Babette Bensoussan: "Business and Competitive Analysis: Effective Application of New and Classic Methods." FT Press‚ 2007. Don E. Schullz‚ Stanley I. Tannenbaum‚ Robert F. Lauterborn(1993)“Integrated Marketing Communications‚”NTC Business Books‚ a division of NTC Publishing Group.
Premium Brand Fashion Marketing
Purpose The main objective of this report is to study volatility in S&P CNX Nifty. Research Objectives Primary objective To study the volatility of Nifty-NSE Secondary objective To give the rank based on risk and return. To find the risk and return of listed company in nifty. Identify companies for investment purpose with high return and low volatility. Design methodology / approach The study is based on secondary data collected from www.nseindia.com and other secondary sources which
Premium BSE Sensex Stock market Stock exchange
Sector Profile: Information technology (IT) Information technology (IT) industry in India has played a key role in putting India on the global map. IT industry in India has been one of the most significant growth contributors for the Indian economy. The industry has played a significant role in transforming India’s image from a slow moving bureaucratic economy to a land of innovative entrepreneurs and a global player in providing world class technology solutions and business services. The industry
Premium Information technology
Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
Premium Marketing
r------------------------------------------------- DATE | 17th April 2013 | TO | Marketing & Sales Department | FROM | Claudio Marseglia‚ Marketing & Sales Manager | SUBJECT | Weekly Information Update | ------------------------------------------------- General Information & Tasks We delivered our draft annual report (in the following text mentioned as “AR”) for ThinkTwice. I am pleased with the result of the team effort. Still‚ I want some points changed. Mrs. Casino
Premium Sales Marketing Change