SUMMARY SUMMARY This project was undertaken with the objective of Promosational Strategy Of Amul India Ltd. It also looked into the different factor promotional activity to the product in the retail outlets. The study was conducted at Amul India Ltd‚ Gondia district. The retailer’s preference was studied through using questionnaire. A sample size of 60 respondents was taken for the study‚ whose responses were studied and interpreted .The
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CO-OPERATIVE MILK PRODUCERS UNION EXTRA ORDINARY STORY OF AMUL AMUL PRODUCTS AWARDS TOTAL QUALITY MANAGEMENT CONDUCTED BY AMUL COMPANY EFFECTIVENESS AMUL YATRA MARKETING & SALES PROMOTION STRATEGY OF AMUL 4PS OF COMPANY ADVERTISING MASCOT AMUL PALOURS SWADESHI V/S VIDESHI AMUL AND COMPETITION EXPORT AMUL HOPES TO FLOW INTO JAPANESE MARKET KANAN DAIRY SOCIAL AWARENESS AMUL RELATES ITSELF TO SOCIAL ISSUES AMUL – TASTE OF INDIA INTRODUCTION:- Amul began the dairy cooperative movement in India and formed
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INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers. Vallabhbhai Patel vision to organise Dr. Verghese Kurien‚ who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE
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Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand‚ trusted for its quality 5.Number of popular milk products like ice cream‚ ghee‚ butter‚ paneer‚ dahi‚ milk‚ etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution
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CONTENT CHAPTER I. INTRODUCTION TO THE SECURITIES RESEACH AND TRAINING CENTER AND THE MARKET ANALYSIS AND FORCAST DEPARTMENT 3 1. Introduction to the Securities Research and Training Center 3 1.1. History of The Securities Research and Training Center 3 1.2. Duties and Objective of the Securities Research and Training Center 4 1.3. Structure of the Securities Research and Training Center. 5 2. Introduction to the market analysis and forecast department 7 2.1. Overview about the market
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management of AMUL -Jugal Shah‚ 2012B52 Khushal Bhatt‚ 2012B55 Bhavya Mishra‚ 2012B56 Prit Thaker‚ 2012B26 Amit Kedia‚ 2012B28 Sachidananda Panda‚ 2012B31 History of Amul • Amul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India • It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) • AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organizations success in the long term • The Amul Pattern has
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By: Tanvir Rahman (11018045) Md. Ehaque Fahad (11018046) Date of Submission: February 5‚ 2013 1 Table of Contents Topic Page No. 01. Abstract 3 02. Introduction 4 03. Objective of the Report 4 04. Scope of the Report 5 05. Limitations of the Report 5 06. Company Overview (Apex Foods Ltd.) 5 07. Literature Review 6-9 08. Financial Ratio Analysis of Apex Foods Ltd. 9-11 09. Findings and Analysis of Financial Ratios 12-16 10. Conclusion
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SECTION 1 INTRODUCTION CHAPTER # 1 HAIDRI BEVERAGES (PVT) Ltd. ISLAMABAD 1.1. INTRODUCTION Haidri Beverages Islamabad is situated on the Kahota Road industrial Triangle Islamabad. It occupies an area of about 8 acres. It is a private factory. This factory manufactures carbonated beverages and pure water and sells it as Pepsi‚ Miranda‚ 7Up‚ Mountain Dew and Aquafina. To sell these beverages and water‚ factory has got the license from Pepsi Co International (PCI) USA. So that
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SUBMISSION GUIDELINES 1. Due date for this assignment is 16th of December 2011‚ by 1200 p.m 2. Assignment should be submitted in hard copy format‚ not by email. Students‚ who did two Co-Op‚ should submit 2 assignments and also 2 Student Evaluation Form. 3. Both assignment and Student Evaluation should be stated clearly the term of particular Co-Op (ie. year 1‚ year 2 or year 3) 4. Assignment should be submitted by signing the submission list. Meanwhile‚ Student Evaluation should
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