AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk‚ milk powder‚ butter‚ ghee‚ cheese‚ chocolates‚ Shrikhand‚ ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya"‚ meaning priceless. The first products with the Amul brand name were launched in 1955. Since then‚ they have been in use in millions of homes in all parts
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introduction Amul formed in 1946‚ is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by some 2.8 million milk producers in Gujarat‚ India[2]. AMUL is based in Anand‚ Gujarat and has been an example of a co-operative organization’s success in the long term. It is one of the best examples of co-operative achievement in the developing economy. he Amul Pattern has established
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Macros are commands that symbolizes a sequence of instructions in an abbreviated form. Those instructions consist of a symbol‚ a name‚ or a key that represents a list of commands‚ actions‚ or keystrokes. A macro is a shortcut to for a task that you do repeatedly (Microsoft Word Macros). In programs like‚ Microsoft words‚ Microsoft Excel‚ and other programs‚ a macro is a saved sequence of commands or keyboard strokes that can be stored and then recalled again with a single command or keyboard stroke
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Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
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Amul‚ the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand in Kaira district of Gujarat. It is under GCMMF (Gujarat cooperative milk marketing federation ltd.) which is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide fair prices to farmers and also provide consumers a guaranteed quality product. Before independence there was
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existing dairies in the small town named Anand. Amul has appropriate and unique model that is targeted towards rural development. Amul was the pioneer of the White revolution of India‚ making India the largest producer of milk and milk products in the world. It is a brand with an annual turnover of Rs67.11 billion. Its network links more than 2.8 million village milk producers. It averages a milk collection of around 10.16 million litres per day. Amul has been able to remain successful because: 1
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MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010
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[pic] [pic] [pic] PROJECT REPORT “MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE” [pic] Gujarat Cooperative Milk Marketing Federation (GCMMF) |Sr. no |Topic |Page no. | |1 |CERTIFICATE OF COMPLETION |4
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AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS
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AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
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