AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS
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A Project Report on AMUL’S SUPPLY CHAIN MANAGEMENT Submitted By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . .
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A COMPARATIVE STUDY ON THE (NITROGEN PHOSPHORUS POTASSIUM) NPK CONTENT OF VERMICAST USING DIFFERENT FEEDING MEDIA In Partial Fulfillment of Science Investigatory Project in Research II Submitted to Mr. Julius I. Centina Digos City National High School Digos City SY 2008-2009 Proponents: Angoy‚ Mel Angelic M. Esma‚ Romelyn A. Paciones‚ Lourenz Aubrey Marchelle A. Patac‚ Jessa Kristy S. Segovia‚ Demelyn Marie G. January 2009 INTRODUCTION Background of the Study In our
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AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
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Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
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Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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Chapter 2 Literature Review 2.1 Introduction to Advertisement As known for decades‚ advertisement is one of the main strategies in marketing either a product or service. It can be defined as “An Advert that does not create a buying response‚ or at least produce a desire to want to know more is not an advert” (Quinn‚ 1985). The Table 2.1 holds the summary to the types of advertising being exercised (Aaker and Mayers‚ 1975). Table 2.1: Types of Advertisement Targeted on Customers To Inform
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links more than 3.1 million village milk producers with millions of consumers in India. In September 2007‚ AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top 1000 Brands. In 2011‚ AMUL was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report‚ published by Trust Research Advisory. rediff.com; "India’s top 20 brands: AMUL is No. 1" It markets the products‚ produced by the district milk unions in 30 dairy plants. The farmers
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INTRODUCTION: Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became
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