AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:
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Introduction: In December 14‚ 1946 a great company came into origin which we know today as “AMUL”. The name has taken from the Sanskrit word “AMULYAM” which mean ‘priceless’. As per study we came to know that the name has been suggested by the quality control department of Amul in ‘Anand’. But‚ for some it seems that it is the acronym of the word ‘Amul’ as (Anand Milk Union Limited). During the late 40’s an awareness program took place in the Anand district of Gujarat by the farmers which took
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A SUMMER TRAINING PROJECT REPORT ON “CURRENCY DERIVATIVES” AT Submitted in partial fulfillment of the requirement For the award of degree of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2011-13) SUBMITTED TO: - SUBMITTED BY:- Acropolis Business School‚ Name: Rashmi Chauhan Indore Class: MBA 2nd Sem College
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concept of Assessment Centre and Competency Mapping for my project. I thank her for her constant support and encouragement. This gratitude extends to Nitish Tiwary‚ Manager HR‚ Thomson Reuters; Shriram Chelvaroyan‚ Head Fixed Income‚ Thomson Reuters; Raghavendra Hebbar‚ OD Analyst‚ Thomson Reuters‚ and all the Team Leaders for setting aside time from their busy schedule for valuable interactions which has been of immense help for the project. I also thank Professor J. Philip‚ President‚ XIME for creating
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ADVERTISING STRETERGY OF COLGATE TOOTH PAST In terms of overall advertising expenditures‚ media advertising is still dominated by Press and television‚ which are of comparable size (by value of ’sales’). Posters and radio follow some way behind‚ with cinema representing a very specialist medium. Press[edit] In the United Kingdom‚ spending is dominated by the national & regional newspapers‚ the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal
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faces three major difficulties: (i)constraints on the supply of milk; (ii)(what it sees as) unfair competition being a cooperative society; and (iii)a low margin in its one of its main businesses‚ namely liquid milk. GCMMF is considering diversification in a substantial way into non-milk processed food businesses. It should decide whether it should go ahead with this diversification or concentrate on its core business of milk and milk products. 1. Why is GCMMF considering diversification into the
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thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products‚ which is purely vegetarian thus providing quality confidence in the minds of the customers. 3. It is aiming at rural segment‚ which covers a large area of loyal customers‚ which other companies had failed to do. 4. People are quite confident for the quality products provided by Amul. 5. Amul has its base in India with its butter and so can easily promote chocolates without fearing
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INDEX (1) SOYBEAN- THE SOURCE OF SOYMILK 2 (2) ORGIN 3 (3) SOY MILK 4 (4) PREPARATION OF SOY MILK 6 (5) COMPARISON BETWEEN SOYMILK& NATURAL MILK 8 (6) ADVANTAGES & DISADVANTAGES 12 (7) ECOLOGICAL
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A PROJECT REPORT ON “Consumer Behavior Of Ultra Heated Milk Across Tamil Nadu” AT CAVIN KARE.PVT.LTD SUBMITTED TO UNIVERISTY OF PUNE FOR PARTIAL FULFILMENT OF THE REQUIREMENT OF MASTERS IN MARKETING MANAGEMENT BY: MISS.ARUNA SAMPATH KUMAR 2009-2011 UNDER THE GUIDANCE OF PROF.A RAMAKUMAR SINHGAD INSTITUTE OF MANAGEMENT VADGOAN‚ PUNE DECLARATION I‚ the undersigned‚ hereby declare that the project report entitled “To study and analyse the consumer behavior of Ultra heated
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AMUL INTRODUCES DAIRY PRODUCTS FOR THE CALORIE CONSCIOUS For the calorie conscious and the weight conscious users of dairy products there is some good news from the topmost brand in Indian dairy products—‘Amul.’ Its recent introductions include ‘Amul Lite’ –a low-calorie bread spread and ‘Amul Lite and Trim Milk’—a long life skimmed milk with zero fat content. ‘Amul Lite’—low-fat‚ low-calorie and low-cholesterol bread spread—is a healthier substitute for other bread spreads such
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