1. INTRODUCTION TO MARKETING RESEARCH Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however‚ expert practitioners may wish to draw a distinction‚ in that marketing research is concerned specifically about marketing processes‚ while market research is concerned specifically with markets. Market research as defined by the ICC/ESOMAR
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Industrial training programme at AMUL ANAND [pic] Kaira District Co-operative Milk Producer’s Union Ltd Anand Gujarat-388001 SUBMITTED BY: DIV: ROLL NO: SUBMITTED TO: PREFACE “Experience is the best teacher”. This saying has played a guiding role in including visit as a part of the curriculum of the B.B.A programme of the Gujarat University. This visit and a consequent report on it allow the student to practically visit
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management of AMUL -Jugal Shah‚ 2012B52 Khushal Bhatt‚ 2012B55 Bhavya Mishra‚ 2012B56 Prit Thaker‚ 2012B26 Amit Kedia‚ 2012B28 Sachidananda Panda‚ 2012B31 History of Amul • Amul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India • It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) • AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organizations success in the long term • The Amul Pattern has
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AMul Type : Cooperative Founded: 1946 Headquarters: Anand‚ India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for
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information given in the case‚ we came to know about that Gopaljee uses a very small scale supply and distribution model. The basic product that they use is milk. So the base of their supply and distribution model starts from farmers. From the figure shown above‚ Gopaljee collects their required amount of milk and takes those to their plant for processing. After the internal operations of processing and packaging they directly take their final product to the retailer
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The Birth of Amul The Kaira District Cooperative Milk Producers’ Union Limited was registered on December 14‚ 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat). Milk Producers had to travel long distances to deliver milk to the only dairy‚ the Polson Dairy in Anand. Often milk went sour as producers had to physically carry the milk in individual containers‚ especially in the summer
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* * Milk‚ The inspiration behind a revolution | | Over six decades ago the life of a farmer in Kaira was very much like that of farmers anywhere else in India. His income was derived almost entirely from seasonal crops. Many poor farmers faced starvation during off-seasons. Their income from milch buffaloes was undependable. The milk marketing system was controlled by contractors and middlemen. As milk is perishable‚ farmers were compelled to sell their milk for whatever they
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Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10) Company Guide: Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE Faculty Guide: PROF. K K BHASIN 2 PREFACE The PGDM programme is well structured and integrated
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Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand‚ trusted for its quality 5.Number of popular milk products like ice cream‚ ghee‚ butter‚ paneer‚ dahi‚ milk‚ etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution
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