INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers. Vallabhbhai Patel vision to organise Dr. Verghese Kurien‚ who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S
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Market Segmentation‚ Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University Institue of Business Management & Research‚Pune Year 2007-08 ACKNOWELDGEMENT It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India ‚ which made me aware of the culture
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New Delhi: The father of ’white revolution’ Dr Verghese Kurien‚ who transformed India from a milk-deficient country to the world’s largest milk producer and the founder of Amul‚ passed away on Sunday. An icon of the sorts of modern India‚ the utterly butterly deliciously witty‚ Amul Girl‚ an integral part of the Amul campaign turned 50 this year. The girl‚ wearing a polka-dot frock‚ famous for poking fun at national events and personalities‚ first made an appearance in 1967. All present-day news-makers
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introduction Amul formed in 1946‚ is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by some 2.8 million milk producers in Gujarat‚ India[2]. AMUL is based in Anand‚ Gujarat and has been an example of a co-operative organization’s success in the long term. It is one of the best examples of co-operative achievement in the developing economy. he Amul Pattern has established
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“Amoolya” meaning precious and is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). It was established because of the exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand. Amul has appropriate and unique model that is targeted towards rural development. Amul was the pioneer of the White revolution of India‚ making India the largest producer of milk and milk products in the world. It is a brand with an annual turnover of
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Amul‚ the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand in Kaira district of Gujarat. It is under GCMMF (Gujarat cooperative milk marketing federation ltd.) which is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide fair prices to farmers and also provide consumers a guaranteed quality product. Before independence there was
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A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk marketing federation ltd.(GCMMF) Submitted to: Submitted by: Mr. Prashaant Sharma Krishna Kant Sharma (Executive‚ Amul Jaipur) Roll no.- P12039
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Visit to Anand- the birthplace of AMUL (A Report by Dr. Yamini Karmarkar) Prior Understanding of the purpose and background of visit: I had prepared the context for understanding the set of institutions we were going to visit through readings made available. I could understand the following: The purpose of this visit was to see the set of inter-related organizations at Anand which have witnessed and have contributed to the major revolution in the country- the cooperative movement. We were to
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AMUL “A FORGOTTEN SAGA”. “AMUL” is a common name in every Indian household. Amul is the most loved and used name on the Indian breakfast table. The mention of “AMUL” instantly draws attention towards two things – “the yummy Amul butter” India’s favorite and Amul products mascot “Amul baby” [a chubby butter girl with ponytail and polka dots dress]. But the history‚ the background‚ the growth is the story of India’s white revolution; finally given the name “AMUL” is known to very less. The success
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ADVERTISING STRETERGY OF COLGATE TOOTH PAST In terms of overall advertising expenditures‚ media advertising is still dominated by Press and television‚ which are of comparable size (by value of ’sales’). Posters and radio follow some way behind‚ with cinema representing a very specialist medium. Press[edit] In the United Kingdom‚ spending is dominated by the national & regional newspapers‚ the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal
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