Delicious Amul! Today Amul is a symbol of many things apartfrom butter- Chocolates‚ ice-creams‚ an unending list of milk products‚ pizzas and even sweets‚ but the name amul immediately brings in images of the “Amul Baby”‚ her red and white polka-dotted dress‚ her orange face‚ the hoardings that changed every week and the brilliant one liners they had on them. The father of ’white revolution’ Dr Verghese Kurien‚ who transformed India from a milk-deficient country to the world’s largest milk producer
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A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.) SYNOPSIS INTRODUCTION: “consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult‚ Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements
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Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my 5 ACKNOWLEDGEMENT Contents What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History of Amul Reasons for Success GCMMF – Over View Facts Amul - Business
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About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand‚ a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade‚ the farmers
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The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand‚ a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade‚ the farmers of the district approached the
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PEST AnaLysis Of the FMCG Sector Political Tax Structure : Complicated tax structure‚ high indirect tax‚ lack of uniformity‚high octroi& entry tax and changing tax policies. Infrastructure Issues: Performance of FMCG is very much depended on governmentspending on Agricultural Infrastructure‚ Power‚ and Transportation Infrastructure. Regulatory Constraints: Requirement for multiplicity of permits and licenses forvarious states‚ prevailing outdated labor laws‚ Cumbersome and lengthy exportprocedures
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INTRODUCTION: Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Co- operative Milk Marketing Federation Ltd (GCMMF which is a cooperative organization. Amul’s range of products includes milk‚ ghee‚ milk powders‚ curd‚ ice cream‚ paneer‚ cream‚ chocolate
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__________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b. Low margin c. No replacement for leakage d. Low distribution 4) Which is the most preferable brand of Ice-cream that you stock? Amul Mother Dairy Kwality-walls Dinshaw Vadilal Aditya
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COMPANY REPORT AMUL INDIA Session: 2015-2016 Submitted to: Submitted by: Mr. Rajneesh Mishra Kunal Sharma Economics Faculty AUD 2298 Amity University Dubai M.B.A. (Entr) Acknowledgement I‚ Kunal Sharma‚ sincerely
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place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science‚ which deals with the processing of milk and the manufacture of milk products on an industrial scale. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world.
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