SUBJECT:MANAGEMENT SCIENCE INTRODUCTION: INTRODUCTION Amul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India. It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organization’s success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India. It is also the
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F.Y.B.M.S 26 INTRODUCTION Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The word Amul is derived from the Sanskrit word Amulya‚ meaning invaluable. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. The GCMMF is the largest
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A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-Operative Milk Marketing Federation Ltd. A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-operative Milk Marketing Federation Ltd A report submitted in partial fulfillment of The requirements of MBA program of IBS Hyderabad Company Guide: Mr.S.V.R. Chary
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Abstract This paper proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad
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Amul’s Diversification Strategy: A Pizza for Rs 20! In early 2001‚ Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage its brand equity and distribution network to turn Amul2 into India’s biggest food brand. Verghese Kurien‚ Chairman of GCMMF‚ set a sales target of Rs.10 bn by 2006 as against sales of Rs 2.3 bn in 2001. In 2001‚ GCMMF entered the fast food market in India with the launch of vegetable pizzas under the brand name SnowCap in Ahmedabad‚ Gujarat. GCMMF was also
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ACKNOWLEDGEMENT I express my acknowledgement with deep sense of gratitude to Area Sales Manager of Amul Mr. Manoj Kumarm and Assistant Professor‚ ICCMRT Mr. Ram Komal Prasad Prajapati for his full support and effective guidance which have proved immensely helpful in my project. His constant inspiration and valuable time throughout the project development made it feasible and easy to carry out project in much better way. I would also like to thanks all my friends who constantly helped me throughout
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millions wake up to the taste of Amul‚ the flagship brand name for a varietyof dairyproducts marketed bythe Gujarat Co-operative MilkMarketing Federation (GCMMF). One could start the dayby boiling (as is the traditional Indian practice) one of the different varieties of liquid milk supplied in pouches and making one’s morning tea orcoffee. If one preferredto use creamer‚ one could reach for the Amulya creameron the shelf. Forthe breakfast‚ butter the toasts with Amul regular butter or‚ if you are
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low consumer prices supported by a low cost system. DEVELOPING DEMAND At the time Amul was formed‚ consumers had limited purchasing power‚ and modestconsumption levels of milk and other dairy products. Thus Amul adopted a low-cost pricestrategy to make its products affordable and attractive to consumers by guaranteeing themvalue for money. INTRODUCING HIGHER VALUE PRODUCTS Beginning with liquid milk‚ GCMMF enhanced the product mix through the progressiveaddition of higher value products
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Alex (1111107) and Nagarjun Karnatakam (1111108) as per the requirements of our course based on the guidelines given to us. We studied the basics of Dairy Industry and the major players in this industry. We were given three companies namely Aavin‚ Amul and Nandini. We conducted a detailed research on each of these companies by finding information regarding their market share‚ growth rate of the company‚ turn over‚ product profile etc. We have obtained information mainly from secondary methods of
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Amount 300709035 300709042 300737934 300737945 300737965 AMUL KOOL MILK ROSE BTL 200ML AMUL UHT MILK TAAZA TP 200M AMUL ICECREAM VANILLA PP 1.5K AMUL BUTTER LITE 100G AMUL BUTTER LITE 500G AMUL KOOL MILK KOKO TETRA 200ml AMUL KOOL MILK KOKO TETRA 1L AMUL KOOL MILK SHAKE BANANA CN 220m AMUL KOOL MILK SHAKE STRAWBRY CN 220m AMUL KOOL MILK SHAKE MANGO CN 220m AMUL KOOL MILK SHAKE BADAM CN 220m AMUL OTH MILK KOOL THANDAI PT 1L AMUL OTH MILK KOOL
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