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    Juhayna Consumer Behavior

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    [pic] MKT 302 Final Project Full Cream Milk [pic] Hisham Hamed El-Emshaty – 090573 Salma Hatem Hussein Sary – 100311 Wafaa Talaat El- Hadidi – 101987 Zeina Tarek El-Leithy – 100315 Submitted to: Dr. Alaa Tarek I. Executive Summary In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product‚ the segmentation the company uses‚ the values in Egypt that affect the purchase

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    FLOATEA

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    FLOATEA (Milk Tea + Ice Cream Float) Milk Tea Ingredients: 12oz. size -(43grams) 1/3 cup brewed black tea = P18.06 -(60ml) Flavor syrup(Wintermelon‚ Caramel‚ Strawberry‚ Chocolate‚ Vanilla) =P 7.2 -(0.034kg) 2 tablespoons Sugar Syrup = P3.4 -(0.118liters) 1/2 cup evaporated milk = P9.35 -(55grams) 1/4 cup Tapioca Pearls = P3.85 -(0.017kg) 1 teaspoon salt = P0.094 -(140grams) 5oz of Ice cubes = P1.4 - (63ml) ¼ cup of water = P0.10 -1 scoop of ice cream: Fruit=P19/scoop

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    sweetened condensed milk imported from its parent company of Holland in Malaya and Singapore. There are several brands that was a certain Dutch Baby brand. After came to 60’s‚ Pacific Milk Industries (Malaya) Sdn Bhd was incorporated in Malaysia. When year 1968‚ it was converted into a public company and it is the first milk company that successfully listed in the Bursa Malaysia also known as the Local Stock Exchange. After 7 years that is in the year of 1975‚ the name of Pacific Milk Industries Berhad

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    Olpers

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    private fertilizer firm that keeps about 21 % of market share in the milk food industry Pakistan. Established in 2005‚ a 100% owned subsidiary –First investment of dairy plant Processed milk market is growing at approx. 20% per annum Olper’s achieved peak market shares of 12.3% within 6 months of launch Other products launched –Olper’s Cream‚ OLwell –High Calcium Low Fat Milk (Premium Brand) Plans to expand product portfolio Milk processing capacity to increase by 200% to 200 million liters annually

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    Research Paper

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    12 April 2010 SECTOR VIEW Developing a taste for dairy Appetite for powdered milk and yoghurt We are POSITIVE on Vietnam’s dairy sector. We expect it to maintain high-growth momentum due to a growing customer base‚ low milk consumption per capita‚ rising disposable income and increasing health awareness among consumers. Distribution networks are expanding and dairy producers are launching aggressive advertising campaigns. Anh Dang (84 8) 3520-2050 - Ext : 8136 Hanh.p.dang@mekongsecurities.comH

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    community sucession

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    campus. The growth of bacterial community in milk produces a succession of changes in milk. Dairy milk contains huge amount of nutrient such as carbohydrate (lactose)‚ protein (casein) and lipid (butterfat) which will support the growth of microbes. Thus‚ dairy milk is heated- treat to kill disease causing pathogen through a process of pasteurization. Pasteurization kills most pathogen‚ increases the product’s shelf life and preserve a natural taste of milk. After pasteurization‚ nonpathogenic bacteria

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    lactase are specific. During the early stages of a human’s life‚ lactase is particularly abundant. Lactose is present is milk and other dairy products; it gives milk its sweetness. Cells known as enterocytes that line the walls of the small intestine produce lactase. The LCT gene provides instructions for making lactase in the body‚ which ensures the complete digestion of milk. The reaction that takes place when lactase helps to break down lactose is shown below: This lactase is naturally produced

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    VNM 20112014 VPBS TA

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    EBIT/I 145.33 12.68 na EV/EBITDA 12.18 18.73 10.92 ROE 34% 13% 14% *Peer group is not Vietnamese companies Company Description: VNM has a full value chain from raising cows‚ processing and producing a variety of dairy products from powdered milk‚ condensed milk‚ yogurt‚ soya‚ cheese to ice cream. Besides that‚ VNM also takes part in producing soft drinks. As of September 2014‚ total assets were VND23‚908 billion and total equity was VND18‚122 billion. VNM VN 30 VNINDEX 20 10 0 01/14 -10 02/14

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    Farming

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    cannot achieve the same economies of scale. The American dairy industry annually produces about 20 billion gallons of raw milk‚ which is processed and sold as butter‚ cheese‚ ice cream‚ and fluid milk. This amounts to about INR 1‚739.31 billion in sales each year. There are between 65‚000 and 81‚000 U.S. dairies‚ yet corporate consolidation means that about half of the milk sold comes from just under 4 percent of the farms. While the large number of brands and labels on store shelves would seem

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    Tetrapack Case

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    Tetra Pack case The Italian Milk Market is divided between three milk companies: Pontero‚ Filo‚ and Andina. Tetra Pack sells their products to all three of these companies‚ but while Filo and Andina buy from Tetra Pack and their competitors. However‚ Pontero buys 100% of their liquid foods packages from Tetra Pack. This is why Pontero is considered to be a model for other Tetra Pack customers in order to see the relationship that Tetra Pack wants to achieve with other customers. Tetra Pack has

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