NUMBER OF WORDS: 5058 ASSIGNMENT NO.2 OF “MARKETING OF SERVICES” “GUJARAT COOPERATIVE MILK MARKETING FEDERATION” UNDER THE BRAND OF AMUL [pic] Under the Guidance of Prof. Sham Sharma Submitted by (IPM Faculty) Annu Malik P.G.D.M 2ND SEM Acknowledgement Every work accomplished is a pleasure – a sense of satisfaction. However a number of people always stimulate
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AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk‚ milk powder‚ butter‚ ghee‚ cheese‚ chocolates‚ Shrikhand‚ ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya"‚ meaning priceless. The first products with the Amul brand name were launched in 1955. Since then‚ they have been in use in millions of homes in all parts
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processes by which a company can add value to its OM decisions including: * Cost * Quality * Delivery * Flexibility * Innovation COMPETITIVE PRIORITIES OF AMUL To be a market leader and stand above the competition are the goals of every business. As seen previously in manufacturing strategy‚ Amul employs one of the best practices for the manufacturing of its goods. It incorporates state-of-the-art
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Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
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AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
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story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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links more than 3.1 million village milk producers with millions of consumers in India. In September 2007‚ AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top 1000 Brands. In 2011‚ AMUL was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report‚ published by Trust Research Advisory. rediff.com; "India’s top 20 brands: AMUL is No. 1" It markets the products‚ produced by the district milk unions in 30 dairy plants. The farmers
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A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred by people. ➢ To know the preference of Amul ice cream with comparison to other competitive brands. ➢ To know the factors which affects consumer’s buying behavior to purchase prolife & sugar free ice cream
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