Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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Discourse Analysis Discourse Analysis is a range of research approaches that are based on the use of language. Parker (1994 cited in Willig 2001‚ p. 107) presents discourse as a “system of statements which constructs an object and an array of subject positions" and in 1999 as patterns of meaning used to organize various symbolic systems in which people reside‚ enabling the exchange of meaning. Discourse analysis considers that that there is no one true view or interpretation. Interpretations
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What is a discourse? Describe two competing discourses of childhood and suggest the ways that they can have an impact on children’s lives. The concept of discourse is the key to understanding a social constructionist approach to childhood. A discourse is an independent set of interrelated ideas held by a particular ideology or worldview. The social constructionist approach tries to describe the different ways in which knowledge of children and childhoods are constructed. Different discourses of childhood
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Spoken Discourse Assignment Introduction In this paper‚ the aim is to apply different methods of discourse analysis to a selected extract of transcribed language to establish who holds the power during the interaction. In a normal interview situation‚ the interviewer will control the topic change of the interaction and ask the questions and the interviewee will respond. One of the aims is to establish whether this is the case‚ and to see if this remains constant throughout the extract. The initial
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John Pappas Mrs. Fogle English 101 9 December 2009 Frisch’s Discourse Community What is a discourse community? According to John Swales‚ a respected written communication analyst‚ a discourse community is described as a group of people that have the same goals or purposes‚ and use communication to achieve these goals. In addition‚ “A discourse operates within conventions defined by communities‚ be they academic disciplines or social groups” (Swales‚ 119). This is not be confused with a speech
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Title A contrastive discourse analysis of warnings Author(s) Cheung‚ Wai-ling‚ Sonia.; _5ags². Citation Issue Date 2001 URL http://hdl.handle.net/10722/31894 Rights The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. Abstract of thesis entitled A contrastive discourse analysis of warnings submitted by Wai Ling Sonia Cheung a dissertation presented in partial fulfillment of the requirements for the degree of
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of the “owner”‚ who was the husband and the father. This caused many women to feel left out‚ unimportant and discriminated. Not a single man would want to trade places with a woman. However‚ women began fighting for their rights and won. “Not for Ourselves Alone” is a good documentary film about fight for women rights and the biography of Susan B. Anthony and Elizabeth Cady Stanton‚ two women that were born into the world ruled by men. These two women were very different. Susan grew up wealthy‚ educated
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weeks have given me a better understanding of ethos‚ logos and pathos appeals. Being in a discourse community has made me put these appeals into perspective. Understanding that being in that community made me a stronger woman. This will give me a chance to show you‚ my professor and classmates that softball is indeed a sport. I will prove why I attended this discourse community in softball at a young age to now by explaining the mental state of understanding the rules‚ the physical mechanisms‚
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Activity Report on Discourse Communities Communication is key for every organization or group to make progress and achieve results. Whether an organization be purely academic or for entertainment‚ it is through communication both will meet their goals. Discourse communities as defined by Swales are communities of individuals who meet together to achieve a goal. Although‚ having a goal and communication does not make any community or group a discourse community. The definition of discourse communities relies
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best interests of the prince are gaining‚ maintaining‚ and expanding his political powers or views. Since the prince is the sole authority‚ he has the power over everything and everyone. Machiavelli speaks about this in his books The Prince and The Discourses. In The Prince‚ Machiavelli concerned about the principality of the state and the Prince’s role within the sovereign state. “Men worry less about doing an injury to one who makes himself loved than to one who makes himself feared. The bond of
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