COBIT® CASE STUDY: TIBO An extended case study in which students can apply their COBIT knowledge to a real-life situation C O B I T ® i n A c a d e m i a TM IT Governance Institute 1 COBIT IT Governance Institute® The IT Governance Institute (ITGI) (www.itgi.org) was established in 1998 to advance international thinking and standards in directing and controlling an enterprise’s information technology. Effective IT governance helps ensure that IT supports business goals‚ optimises business investment
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Life as Commerce - India Case Study on Ecotourism as a Market-based Conservation Mechanism Introduction The term ‘ecotourism’ was coined by a marketing agency that was promoting Costa Rica as a rainforest destination and since then it has been seen as a niche market by the World Tourism Organisation‚ as it uses resources that are linked to the biodiversity and cultural pluralism of third world societies or countries‚ which have been forced into tourism as a core competency area by intergovernmental
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Starbucks: Delivering Customer Service 1. Key Problems that needs to be addressed by the company are: * The complexity of the barista’s job to prepare customized beverages has been increasing considerably which is affecting the service time. This might have led to reduction in customer satisfaction which could affect the company’s brand image and revenues. * The company did not have an individual department for Marketing Strategies. This kind of structure overburdened the senior executives
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Web Enquiries: Why are there volcanoes in Hawaii? The Hawaiian island chain located in the Pacific Ocean is entirely volcanic in nature. Based on plate tectonic theory‚ the majority of volcanoes occur along the margins of plate boundaries. However Hawaii is situated hundreds of miles away from any plate boundary. Your task is to find out why volcanoes have emerged. Key Questions to help your enquiry: * Where is Hawaii? * What are the main islands called? * Identify/name active/dormant/extinct
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Case Study: Assume Polaris invested $2.12 million to expand its manufacturing capacity. Assume that these projects have a ten-year life and that management requires a 10% internal rate of return on these assets. Ques 1. What is the amount of annual cash flows that Polaris must earn from these projects to have a 10% internal rate of return? Solution 1:Initial Investment=$2.12 million=$212000 Time Period (n) =10 years At IRR‚=10%‚Net Present Value of Investment=0 i.e. Present Value of 10 years Cash
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Amway expands into China The background China is on the verge of surpassing all known growth records. To begin with‚ far from being a slowly emerging economic force‚ it is already the world’s third largest economy trailing only USA and Japan but not for much longer. By the year 2015 it could be the world’s largest. But of course the size of the economy does not equate to standard of living. Within china itself‚ the major growth is taking place in the coastal regions where roughly one quarter of
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Laissez-Faire Leadership Case Study Jenny Bouatay‚ Jessica Bowen and Thalia Cherry Stephens College Tammy is the new Vice President of 150-person product marketing firm‚ which has been marketing hardware to manufacturing companies for 12 years. The firm is investing in broadening its market growth by creating a new scanner technology‚ which will help grow the company exponentially. The firm has five major divisions: marketing‚ telemarketing‚ distribution‚ information
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1 HARLEY-DAVIDSON. THE LIFESTYLE HARLEY DAVIDSON: The Lifestyle 2 Synopsis In this case study we will analyze Harley-Davidson unique way of marketing. How they chose to invest the majority of their marketing budget back in their customers‚ to give the ultimate Harley experience and way of life. And how all of the above translate to exceptional brand loyalty and growing sales in traditional and new demographics. 3 The Lifestyle Harley-Davidson has positioned itself as a way
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Ranbaxy Laboratories Limited is an Indian multinational pharmaceutical company that was incorporated in India in 1961. The company went public in 1973 and Japanese pharmaceutical company Daiichi Sankyo acquired a controlling share in 2008. Ranbaxy exports its products to 125 countries with ground operations in 43 and manufacturing facilities in eight countries. In 2011‚ Ranbaxy Global Consumer Health Care received the OTC Company of the year award. Ranbaxy is a true pioneer among Indian
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G11 Zenith Pet Foods‚ Inc Zenith Pet Foods is a major distributor of dog food for show-dog kennels in the US. They are a unique distributor in the way that their food is primarily for show dogs known as Show Circuit. The food helps improve the quality of the dog’s coats and the Show Circuit products are federally inspected which forces Zenith Pet Foods to meet specific requirements and regulations. Fresh meat constitutes 85% of Show Circuit’s product volume and cereal accounts for the remaining
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