Required Text: Marketing: An Introduction‚ (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4 Resources All materials are posted on BlackBoard Instructor Lee D. Goldring‚ MBA Mobile /Text 321-578-9288 E-mail lgoldrin@stetson.edu Office Phone 386-822-7432 Office Location LBC 415 Office Hours Mondays and Wednesdays 1:30PM – 2:30PM‚ and by appointment Course Objectives: Identify the processes of segmentation‚ target marketing‚ and create a
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Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
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When creating a marketing strategy the first thing to ascertain is the importance of distribution channels and how they work. After reading this paper the reading will be able to better understand the distribution channel levels‚ channel organizations‚ as well as understanding the channel members that should be used in each target market. Home Healthcare Channel Distribution When assessing the different distribution channels it is very important to know that distribution channels are the
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Introduction To Marketing: Reasons for management not disposing of a “dog” Large firms that comprise of different business and products (Business portfolio ) frequently carry out portfolio analysis. This is the process by which management evaluates each business portfolio to determine its current strengths‚ weaknesses and profitability. The company then uses this information to place its business portfolio into strategic business unit (SBU). “A SBU is a unit of the company that has
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Core Marketing Concepts: Market Segments & Target Markets Market Segments exist in the market and has to be identified by examining Demographic‚ Pychographic‚ and Behavioral differences among buyers. Segments which present the greatest opportunity is termed Target Markets. For each chosen target market‚ company develops a market offering. The offering is positioned in the minds of target buyers as delivering some central benefit(s). Product‚ Offering & Brand Product companies address
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1 PART A MULTIPLE CHOICE: ANSWER ALL QUESTIONS Answer all questions. Write in your answer book the number of the question and ONE letter. Question 1 Consider a bond with a 10% coupon and with yield to maturity = 8%. If the bond’s yield to maturity remains constant‚ then in 1 year the bond’s price will be: a. Higher b. Lower c. Unchanged d. Cannot answer based on given information Question 2 The yield to maturity on a bond is: a. Below the coupon rate when the bond sells at a discount
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February 26‚ 2014 Mariana Rangel Celis NU ID 001189394 TA Carlos Casso Homework 5: The Business Cycle‚ Unemployment‚ and Inflation 1. What is the definition of the business cycle? Draw the business cycle model. Identify the 4 phases of the business cycle‚ label the points of interest‚ and show the US economy where it is today. What is the definition of full employment RGDP? (AKA the natural rate of unemployment). What must be true before it can be stated that a country is in a recession
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Contents The Question 3 Chapter 1 Introduction of leadership 4 Chapter 1.1 Definition of leadership 4 Chapter 1.2 Importance of leadership 4 Chapter 1.3 Importance of three approaches in leadership 5 Chapter 2 Traits Approach 6 Chapter 2.1 The big 5 personality 6 Chapter 3 Behavioural Approach 7 Chapter 3.1 Theory of behavioural approach 7 Chapter 3.1.1 Ohio State University – Consideration and initiating structure 7 Chapter 3.1.2 University of Michigan – Employee-Oriented and
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GARCIA COLLEGE OF TECHNOLOGY Kalibo‚ Aklan Transfer and Business Taxation AY: 2011 - 2012 Lecture 1 – Introduction 2nd semester Modes of Acquiring Ownership Under the Civil Code‚ ownership may be exercised over things or rights. The owner has the right to enjoy and dispose of a thing‚ without other limitations than those established by law. Ownership is acquired by occupation and by intellectual creation. Ownership and other real
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