Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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- Organising - Define “Organising” and enumerate 3 steps involved in the process of organising? Organising means identifying and grouping various activities into jobs and then sub grouping these jobs into sections and departments. It is bringing together financial‚ physical & human resources and establishing productive relations among them for achieving specific goals. The organising process involves the following steps: Division of work: 1st step – divide the work since one individual cannot do
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CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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Cellular Phone Use While Driving: Risks and Benefits Karen S. Lissy‚ M.P.H. Joshua T. Cohen‚ Ph.D. Mary Y. Park‚ M.S. John D. Graham‚ Ph.D. Harvard Center for Risk Analysis Harvard School of Public Health Boston‚ Massachusetts Phase 1 Report July 2000 Executive Summary This report assesses the risks and benefits associated with cellular phone use while driving. The interest of policymakers in this issue has been heightened by the recent decisions of selected foreign countries and
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TeAM YYePG Digitally signed by TeAM YYePG DN: cn=TeAM YYePG‚ c=US‚ o=TeAM YYePG‚ ou=TeAM YYePG‚ email=yyepg@msn. com Reason: I attest to the accuracy and integrity of this document Date: 2005.03.07 10:24:14 +08’00’ THE MANAGEMENT BIBLE THE MANAGEMENT BIBLE BOB NELSON PETER ECONOMY John Wiley & Sons‚ Inc. Copyright © 2005 by Nelson Motivation‚ Inc. & Peter Economy‚ Inc. All rights reserved. Published by John Wiley & Sons‚ Inc.‚ Hoboken‚ New Jersey. Published simultaneously
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CONSUMER LIFESTYLES IN INDIA (NOVEMBER 2004) 1. INTRODUCTION This report analyses consumer lifestyles in India and forms part of a 52-country series that complements the Euro monitor Consumer Lifestyles Database. Each country profile is structured under the following sub-headings: • Population • Consumer segmentation • Regional development • Home ownership • Household profiles • Labour • Income • Consumer and family expenditure • Health • Education • Eating habits • Drinking habits
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University of Mumbai A Project Report On ‘TRENDS IN JEWELLERY INDUSTRY WITH FOCUS ON BRANDING’ Researched By: Akshay Trivedi TYBMS (Semester V) Academic Year: 2012-2013 Project Guide: Prof. Richa Jain Thakur College of Science and Commerce Submission date: DECLARATION I‚ Akshay Trivedi student of Thakur College Of Science And Commerce hereby declare that I have completed this project‚ as part of T.Y.BMS (Semester5) project work in the
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International Marketing Syllabus: 01. Introduction to International Marketing: (4) 02. International Market Research (Political &Commercial risks-ECGC (4) 03. Market Selection & Entry(5) 04. Int’l organization (2) 05. Market Coverage (2) 06. International Product decisions (3) 07. International Pricing (5) 08. International Distribution (3) 09. International Promotion (2) 10. International Advertising(2) 11. Culture‚ Forex markets‚ Value addition strategies
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. . . . . . I . . . Artful Persuasion How to Command Attention‚ Change Minds‚ and Influence People Harry Mills II . . . Special discounts on bulk quantities of AMACOM books are available to corporations‚ professional associations‚ and other organizations. For details‚ contact Special Sales Department‚ AMACOM‚ an imprint of AMA Publications‚ a division of American Management Association‚ 1601 Broadway‚ New York‚ NY 10019. Tel: 212-903-8316. Fax 212-903-8083. Web
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635-9525MINISTRY OF COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5
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