Vibrant Gujarat Global Investors’ Summit: The big business show Vibrant Gujarat Global Investors Summit or VGGIS is a biennial summit organized by Gujarat state government in India to attract foreign investment for development of Gujarat. Based on the theme–Gujarat Going Global and aimed at bringing together business leaders‚ investors‚ corporations‚ thought leaders‚ policy and opinion makers; the summit served as a perfect platform to understand and explore business opportunities with
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CHALLENGES AND OPPORTUNITIES FOR BUSINESS OWNERS AND ENTREPRENEURS Challenge- A test of one’s abilities or resources in a demanding but stimulating undertaking Opportunity- A favorable or advantageous circumstance or combination of circumstances. http://www.thefreedictionary.com/challenge http://www.thefreedictionary.com/opportunity DISTINCTION BETWEEN BUSINESS OWNERS AND ENTREPRENEURS Objectives & Views | Small Business Owner | Entrepreneur | 1. Primary Motivation | To Make
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The Nature and Importance of Marketing Channels Few producers sell their goods directly to the final users. Instead‚ most use intermediaries to bring their products to market. They try to forge a marketing channel (or distribution channel)—a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user. A company’s channel decisions directly affect every other marketing decision. Pricing depends on whether
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Introduction When David McConnell founded his company‚ Avon was first known as the California Perfume Company. The company was named Avon in 1939‚ as a tribute to his favorite writer‚ William Shakespeare. As the first "Avon Lady"‚ Mrs. P.F.E. Albee initiated the company’s famous direct-selling method‚ and her name is still honored today in the company. Avon established itself as a household name in the Fifties and Sixties with a worldwide network of door-to-door sales-ladies. Today‚ Avon remains
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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TABLE OF CONTENTS Introduction................................................................2-3 Competitors. Competitors...............................................................4-5 General weaknesses..................................................5-6 Differentiations..........................................................7-8 Course content..........................................................9-14 Outside.........................................................10-11
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Mary Kay Inc December 2005 List of Contents and Tables 1. INTRODUCTION 1 1.1 Key Facts 1 Summary 1 Mary Kay Inc: Key Facts 1 2. CORPORATE OVERVIEW 1 2.1 Financial Performance 1 Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1 2.2 Geographic Coverage 2 Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2 2.3 Business Focus 3 Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3 Chart 1 Mary Kay Inc.: % Sales by Division 2004 3 3. STRATEGIC OVERVIEW 3 3.1 Operational Strategies
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Abstract A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between
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We make Your Vision Clearer Table of Contents Topics: Page Numbers Introduction/Executive Summary….…………………………………………………..…….4 S.W.O.T Analysis……………………………………………………………………………………..5-7 Marketing Analysis…………………………………………………………………………………..8-9 Competitive Analysis……………………………………………………………………………....10-11 Financial Analysis….…………………………………………………………………………….....12-14 Strategic Recommendations….…..……………………………………………………………
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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