Research Report on Lakme (A Product of Hindustan Unilever Ltd) [pic] Submitted by: mayur wali CONTENTS EXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA‚FINDING & ANALYSIS 6. RECOMMENDATION & CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive
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INTRODUCTION What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others‚ creating the potential for exponential growth in the message’s exposure and influence. Like viruses‚ such strategies take advantage of rapid multiplication to explode the message to thousands‚ to millions. Off the Internet‚ viral marketing has been referred to as "word-of-mouth‚" "creating a buzz‚" "leveraging the media‚" "network
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EXECUTIVE SUMMARY Introduction Nowadays‚ the income of every family didn’t meet their expenses. For that reason‚ every individual think of a sideline to be the source of their income. Especially students who can’t afford to pay all bills or tuition fees in their school. Those mothers who cannot supply the needs and wants of their children. That’s why being a dealer of any direct selling company is one of their way to gain another income. As a dealer‚ aside from helping themselves‚ they are also
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INTERNATIONAL MARKETING PLAN Total Effects Anti-Aging Anti-Blemish Daily Cleanser June 9‚ 2008 DeVry University Online Table of Contents Product Description 1 Goals and Strategy 4 Target Market 8 Competitors/Substitutes 12 Price 14 Channels of Distribution 16 Advertising‚ Sales Promotions‚ PR Plans 21 Budget for 3 Years 24 Reference 27 Product Description Anti-aging‚ how to look younger‚ must be beautiful‚ you are not old. These are
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Study outline schema question in preparation for final Exam MBA 531 1. What is marketing? Discuss the components of marketing? Marketing is the managerial function responsible for identifying and anticipating and satisfying customer requirements profitably. It is a multi-disciplinary subject. The best way to gauge its scope is to know the components of it. There are four components of Marketing: The offer The market‚ The system and The forces. The offer: An offer is the outcome of marketing
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UNDERSTANDING OF THE SITUATION ADP INDUSTRIES CORPORATION Today is an era of conspicuous consumption. It is not just individuals from the elite society who are splurging but even the Filipino middle classes are shelling out cash for premium quality products and services. This evolution in the Philippine marketplace is one of the major reasons why ADP Industries Corporation entered into the picture. ADP Industries Corporation is a 28 years old distribution‚ trading and marketing company in
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International Business Project: The Czech Republic International Business Project: The Czech Republic Introduction The Czech Republic is a small‚ landlocked country located in Central Europe‚ southeast of Germany‚ bordered by Austria‚ Germany‚ Poland‚ and Slovakia. Slightly smaller than South Carolina‚ the Czech Republic covers 78.866 square kilometers (sq km): 77‚276 sq km of land and 1‚590 sq km of water. Following the First World War‚ the closely related Czechs and Slovaks of the former Austro-Hungarian
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Sales Management Assignment 3 Product VICHY Laboratories- LiftActiv Anti-wrinkle and firming cream Submitted to: Prof. Parag Shah. By Dhiraj Katara FSB 1 – 61412 Date-5th May‚ 2011. 1 Executive Summary There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus
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Investigation Report： Coca-Cola Sustainable Development I Planning The Brief The successful sustainable development of Coca-Colar Corparation 1. Smart objective of the project Established in 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity and later to create that international beverage brand. Nowadays‚ it becomes the largest beverage company in the world‚ products brand ranges over more than 500 categories. It enjoys larger populations all round the
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Chapter 3: The Marketing Environment |What’s Ahead | |The Company’s Microenvironment | | |The Company | | |Suppliers | | |Marketing Intermediaries | | |Customers | | |Competitors
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